Position Details

Salary $55K – $75K USD / year

Type Full-Time

Experience mid

Exp. Years 3+ years

Education Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English

Category Sales & Business Development

About this role

Account Manager at USA TODAY Co. LocaliQ will manage client advertising campaigns across multiple publishers; serve as the primary post-sales contact and strive to exceed client ROI through strategic digital marketing solutions.

Key Responsibilities

Partner with sales to own client relationships and deliver results against joint objectives
Maintain open communication of value and service successes
Articulate media programs and campaign implementation plans
Work with sales and post-sales optimization teams to formulate digital strategies
Review day-to-day campaign performance with post-sales optimization and identify opportunities to improve

Technical Overview

role focuses on CRM and digital marketing platforms, with hands-on use of Google Ads, Google Analytics, Excel, and PowerPoint to plan, monitor, and optimize multi-channel campaigns across LocaliQ offerings.

Ideal Candidate

The ideal candidate is a mid-level account manager with 3+ years of client-facing experience managing online advertising campaigns, proficient in Google Ads and Google Analytics, and capable of leading multi-publisher campaigns for local business clients.

Must-Have Skills

Bachelor's degree in general businesseconomicsfinancemarketingadvertisingpublic relationsjournalismor English2+ years hands-on experience managing online/digital advertising campaigns3+ years of client facing service/account management experienceGoogle Ads CertificationGoogle Analytics Certification

Tools & Platforms

LocaliQ proprietary technologiesGoogle AdsGoogle Analytics

Required Skills

Bachelor's degree2+ years digital campaigns3+ years client-facingGoogle Ads CertificationGoogle Analytics CertificationCRMGoogle AdsGoogle AnalyticsPPCDisplay AdvertisingSocial AdvertisingExcelPowerPointLocaliQadvertising campaignsmulti-publisher campaignsROIcampaign planning

Hard Skills

CRM (Customer Relationship Management)Customer Relationship ManagementGoogle AdsGoogle AnalyticsPPCPay-Per-ClickDisplay AdvertisingSocial AdvertisingO&O (Owned & Operated) digital/print marketingExcelPowerPointLocaliQ proprietary technologies

Soft Skills

Excellent verbal and written communicationTeam collaborationProactive creative & analytical thinkingAttention to detailFlexible with change managementRelationship buildingCustomer focus

Certifications

Required

Google Ads CertificationGoogle Analytics Certification

Industry & Role

Industry Media

Job Function Own and grow client advertising campaigns across multiple publishers to achieve client ROI goals

Role Subtype Account Executive

Tech Domains Google Ads, Google Analytics, Excel, PowerPoint, CRM (Customer Relationship Management), Digital Marketing

Keywords for Your Resume

Account ManagerExecutive AccountsRemoteGoogle AdsGoogle AnalyticsPPCPay-Per-ClickDisplay AdvertisingSocial AdvertisingCRMCustomer Relationship ManagementLocaliQadvertising campaignsdigital marketingcampaign planningROIdata analysisExcelPowerPointBachelor's degree3+ years client facing2+ years digital campaignsLocaliQ proprietary technologies

Deal Breakers

Less than 3 years client-facing account management, Lack of Bachelor's degree, No Google Ads Certification or Google Analytics Certification

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