Position Details
About this role
This role focuses on modernizing and optimizing customer acquisition strategies for Caesars Digital through advanced marketing technology and data-driven approaches.
Key Responsibilities
- Lead acquisition funnel optimization
- Partner across product, MarTech, CRM, creative, and analytics teams
- Redesign workflows and UX enhancements
- Drive cross-functional alignment
- Influence MarTech and product roadmaps
Technical Overview
Involves working with MarTech platforms, CRM systems, digital media tools, and tracking technologies to enhance acquisition funnels and improve conversion rates.
Ideal Candidate
The ideal candidate is a marketing professional with expertise in funnel optimization, MarTech platforms, and digital media operations. They should have experience leading transformation initiatives in highly regulated or complex digital environments, with strong analytical and cross-functional leadership skills.
Must-Have Skills
Nice-to-Have Skills
Tools & Platforms
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
Lack of Bachelor's degree, No experience with MarTech platforms, No digital marketing experience, No leadership or cross-functional skills
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