Position Details

Type Not Specified

Experience entry

Exp. Years Not specified

Education Not specified

Category Marketing & Digital Marketing

About this role

The Ad Operations Specialist is responsible for managing and optimizing digital and social media campaigns. The role focuses on data analysis, campaign reporting, budgeting/billing, and coordination of timelines and QA across multiple accounts.

Key Responsibilities

Aggregate and visualize data for digital campaign reports
Manage billing and budgeting in STRATA
Traffic, test, and implement digital media campaigns with QA
Monitor onsite metrics using Google Analytics
Provide optimization recommendations based on campaign performance

Technical Overview

This role uses reporting tools and Google Analytics to monitor onsite metrics and derive insights. It requires hands-on campaign setup, QA, trafficking, testing, and implementation across Google Ads, Meta Ads, programmatic ads, paid search, and remarketing, including UTM setup and STRATA-based billing/budget management.

Ideal Candidate

The ideal candidate is a data-driven ad operations specialist who can set up, QA, and optimize digital and social campaigns across Google Ads and Meta Ads. They have strong hands-on experience with campaign trafficking, UTM implementation, performance reporting, and budget/billing management in STRATA. They collaborate closely with strategists and deliver clear insights and optimization recommendations.

Must-Have Skills

None listed

Tools & Platforms

STRATAGoogle AnalyticsGoogle AdsMeta Ads

Required Skills

data analysisreporting toolsbudget sheetsSTRATAbilling and budgetingdigital media project timelinestraffickingtestingimplementationGoogle AnalyticsTarget Audience researchUTM setupUTM implementationGoogle AdsMeta Adsprogrammatic adspaid searchremarketingcampaign performance reportsQA

Hard Skills

data analysisreporting toolsbudget sheetsSTRATAbilling and budgetingdigital media project timelinestraffickingtestingimplementationGoogle AnalyticsTarget Audience researchUTM setupUTM implementationGoogle AdsMeta Adssocial media adsprogrammatic adspaid searchremarketingcampaign performance reportsQA

Soft Skills

data and results-drivenfocused on constantly learningcollaborativeconsistentself-motivatedorganizedunstoppable curiosityunrivaled attention to detailcommunicationhypothesizing potential improvementsmanaging multiple projects and clients simultaneouslyteamworktime management

Industry & Role

Industry Media

Job Function Optimize and operate paid digital and social ad campaigns using analytics-driven reporting and careful QA/implementation.

Role Subtype Marketing Operations Manager

Keywords for Your Resume

Ad Operations SpecialistAd Ops Specialistdigital and social media campaignssocial media adsGoogle AdsMeta Adsprogrammatic adspaid searchremarketingaggregates and visualizes datareporting toolscampaign performance reportsbudget sheetsSTRATAbilling and budgetingproject timelinestraffickingtestingimplementationGoogle AnalyticsTarget Audience researchUTM setupUTM implementation

Deal Breakers

Must be able to work with Google Ads and Meta Ads daily (setup, QA, execution), Must be able to perform UTM setup and UTM implementation using provided template, Must be able to monitor onsite metrics using Google Analytics

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