Position Details

Type Not Specified

Experience mid

Exp. Years 2+ years

Education Bachelor's degree in marketing, advertising, communications or related field

Category Marketing & Digital Marketing

About this role

Ad Operations Specialist handles planning, setup, management, and optimization of digital and social campaigns across Google Ads, Meta, programmatic channels, and more. They monitor budgets and performance, produce reports, and collaborate with strategists and the Search team.

Key Responsibilities

Aggregates and visualizes data for campaign reports
Understands and implements strategic marketing tactics
Provides data insights to improve campaign results
Develops and maintains budget sheets
Monitors KPIs and campaign performance

Technical Overview

Hands-on campaign management across search, social, and programmatic platforms with analytics and tagging implementation

Ideal Candidate

The ideal candidate is a data-driven ad operations specialist with 2+ years in digital media, proficient in Google Ads, Meta Ads, GA, and Looker Studio. They should be comfortable managing paid search programs, tracking performance, and delivering reporting to optimize campaigns.

Must-Have Skills

Bachelor's degree in marketingadvertisingcommunications or related field2+ years of digital media or agency experience preferredbut not required (relevant internship and coursework will be considered)

Nice-to-Have Skills

Google Ads Certifications preferredGTM and tracking experience preferredLinkedIn Ads experience preferredProgrammatic media buying experience preferred

Tools & Platforms

Google AdsMeta AdsGoogle AnalyticsGoogle Looker StudioGoogle Tag ManagerSTRATA

Required Skills

Bachelor's degree in marketingadvertisingcommunications or related field; 2+ years of digital media or agency experience; Google AdsMeta AdsGoogle AnalyticsLooker StudioGTM

Hard Skills

Google AdsMeta AdsGoogle AnalyticsGoogle Looker StudioGoogle Tag ManagerGTMProgrammatic media buyingSTRATAMicrosoft Office ExcelWordPPTLinkedIn AdsPaid search

Soft Skills

organizational skillsanalytical skillsattention to detailcommunicationteam collaboration

Certifications

Preferred

Google Ads Certifications

Industry & Role

Industry Marketing & Advertising

Job Function Execute and optimize digital marketing campaigns across multiple platforms

Role Subtype Ad Operations Specialist

Keywords for Your Resume

ad operations specialistremotemarketing agencygoogle adsmeta adsgoogle analyticslooker studiogtmgoogle tag managerprogrammaticbudgetingstratalinkedin ads2+ yearsbachelor's degreepaid searchpaid socialcampaign optimizationdata analysis

Deal Breakers

Lack of digital media experience, No proficiency with Google Analytics / Looker Studio

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