✦ Luna Orbit — Marketing & Digital Marketing

Amazon Games - Game Play Analyst, Amazon Games

at Amazon.com

📍 US, WA, Seattle Unknown Posted April 14, 2026
Type Full-Time
Experience entry
Exp. Years Not specified
Education Not specified
Category Marketing & Digital Marketing

As a Game Play Analyst for Amazon Games, you will lead gameplay testing and player insight generation across development stages. You will run playtests, apply research methods, benchmark player experience, and translate findings into actionable product and design decisions.

  • Design and execute gameplay tests across development stages
  • Conduct comparative gameplay assessments and benchmark player experience
  • Use research and playtesting methods to generate insights
  • Partner with third-party playtesting and research vendors
  • Translate player behavior patterns into actionable decisions for design and content

The technical scope is research-and-testing oriented: designing onboarding/control/difficulty/engagement loop tests, conducting comparative assessments, and scaling playtesting approaches with internal teams and external vendors while maintaining quality and consistency.

The ideal candidate is an analyst-focused game researcher who can design and run gameplay tests and convert player behavior into clear, actionable insights. They are comfortable with ambiguity, use rigorous research methods (usability testing, interviews, surveys, concept testing), and partner with internal teams and external vendors to scale testing quality and consistency.

Design and execute gameplay testsTranslate player behavior patterns into clearactionable insightsUse a range of research and playtesting methods (usability testinginterviewssurveysconcept testing)Partner with external vendors and ensure quality and consistency
Experience designing scale-up playtesting approachesExperience benchmarking third-party titles and platforms
gameplay testsplaytestingplayer insightsusability testinginterviewssurveysconcept testingplayer behavior analysisactionable insightsvendor partnership
Design and execute gameplay tests across development stagesPlaytestingOnboarding evaluationControls evaluationDifficulty evaluationEngagement loop evaluationComparative gameplay assessmentsBenchmarking player experiencePlayer behavior analysisParticipant sourcing strategiesResearch methodsUsability testingInterviewsSurveysConcept testingTranslating patterns into actionable insightsVendor management for third-party playtesting and researchDefining scope and ensuring quality and consistency of outputsPartnering with designersproducerstechnical leadsgame developersproduct managersand business teams
Customer obsessionPlayer instinctJudgmentAbility to operate in high ambiguityMethodological rigorCommunicationCross-functional collaborationInfluencing design and iteration decisionsQuality and consistency focus
Industry Media
Job Function Analyze player experience through gameplay testing to inform game design and iteration decisions
Role Subtype UX Researcher
Amazon GamesGame Play Analystgameplay testsplaytestingplayer insightsproduct developmentLunadesign and execute gameplay testsonboardingcontrolsdifficultyengagement loopscomparative gameplay assessmentsbenchmark player experienceplayer-designing and running gameplay testsparticipant sourcing strategiesusability testinginterviewssurveysconcept testingplayer behavioractionable insightsthird-party playtestingresearch vendorsquality and consistencydesignersproducerstechnical leadsgame developersproduct managers

Must be able to design and execute gameplay tests across development stages, Must demonstrate experience using usability testing and other research/playtesting methods

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