Position Details

Type Not Specified

Experience mid

Exp. Years Not specified

Education Bachelor's Degree Required

Category Business Analysis

About this role

Category Analyst - Food will develop category initiatives, analyze shopper insights and trends, and leverage Circana/SPINS data to recommend strategies to Hershey and its customers.

Key Responsibilities

Collaboratively work with Category Management and Sales Leadership to uncover insights and trends
Complete cross-functional projects with internal teams
Present insights to customers in live environment
Utilize JDA, IRI, Numerator, Symphony data for strategic plans
Develop category strategy and initiatives across retailers

Technical Overview

Uses Power BI for dashboards; works with Circana and SPINS syndicated data; develops data visualizations and category insights.

Ideal Candidate

The ideal candidate is a mid-level Category Analyst with experience in CPG sales and syndicated data, comfortable building dashboards in Power BI and working with Circana/SPINS to generate shopper insights and category recommendations.

Must-Have Skills

Bachelor's degree in FinanceMarketingBusiness Administration or EquivalentRelevant experience or completion of Marketing Analytics or other high-level Analytics courseFamiliarity with dashboarding visualization toolsKnowledge of Circana or SPINSStrong analytical abilitiesStrong verbal and written communication skills

Nice-to-Have Skills

Prior category management experienceExperience with demand planningCross-functional collaboration

Tools & Platforms

Power BICircanaSPINSCircanaSPINS

Required Skills

Bachelor's DegreeCPG sales experienceCircanaSPINSdashboardingPower BIdata visualizationshopper insightssyndicated datacategory management toolspresentation to customersdemand planningcross-functional collaborationretail strategy

Hard Skills

Power BICircanaSPINSDashboardingData visualizationSemantic layersData contracts

Soft Skills

Analytical abilitiesVerbal and written communicationCollaboration

Industry & Role

Industry Consumer Packaged Goods

Job Function Analyze consumer, shopper, and market data to shape Hershey's category strategy and drive growth

Role Subtype Category Analyst

Keywords for Your Resume

category analystfoodcpG salesjdairinumeratorsymphony loyalty datasyndicated datacategory management toolspowerpointcross-functional collaborationshopper insightsdemand planningretail strategydata visualizationcircanaspinspower bidashboarding

Deal Breakers

Bachelor's Degree Required, CPG sales experience, Experience with Circana or SPINS

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