✦ Luna Orbit — Science & Research

Assoc. Dir , Market Research

at Merck

📍 2 Locations Hybrid 💰 $156K – $247K USD / year Posted April 15, 2026
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Position Details

Salary $156K – $247K USD / year
Type Not Specified
Experience senior
Exp. Years Not specified
Education Not specified
Category Science & Research

About this role

The Associate Director, Primary Market Research (Hybrid) leads primary market research projects for an anti-viral influenza franchise, supporting both pre- and post-launch commercialization decisions. The role drives strategic input to global teams through primary research and secondary data analysis and recommends actionable business solutions.

Key Responsibilities

  • Develop and oversee execution of an assigned portion of the global market research plan,
  • Lead strategic and primary market research projects (business questions, information needs, research/analysis plans),
  • Manage the market research process to deliver objective understanding of customers, competitors, and market developments,
  • Provide strategic input to the extended global team via primary market research and secondary data analysis,
  • Partner with cross-functional stakeholders (pricing and access, sales, promotion, marketing, Research Laboratories) to recommend actionable solutions

Technical Overview

This is an analytics-heavy market research role focused on digital listening and patient analytics, translating primary market research and secondary data analysis into customer, competitor, and market development insights for MK-1406 (influenza) and future assets. The scope includes owning research processes, managing plans, and partnering with cross-functional stakeholders (pricing/access, sales, promotion, marketing, and Research Laboratories).

Ideal Candidate

The ideal candidate is a senior market research leader who can plan, prioritize, and execute primary market research projects with strong strategic insight generation. They have deep experience framing business questions, developing research/analysis plans, and using secondary data analysis to produce objective insights about customers, competitors, and market developments in an influenza/anti-viral therapeutic area.

Must-Have Skills

Primary market researchSecondary data analysisDevelop and oversee execution of an assigned portion of the global market research planProvide leadership and strategic thinking for assigned primary market research projectsFrame critical business questionsDevelop research/analysis plansManage the research process to deliver an objective understanding of key customerscompetitor products and current/future market developmentsProvide strategic input to extended global team via primary market research projects and secondary data analysis

Required Skills

Primary market researchMarket research plan executionSecondary data analysisFraming critical business questionsDevelopment of research/analysis plansMarket research process managementStrategic insight identificationActionable business solutions recommendationsDigital listeningPatient analyticsPricing and access analysisSales enablement insightsPromotion and marketing analytics

Hard Skills

Primary market researchMarket research plan executionSecondary data analysisFraming critical business questionsIdentification of information needsDevelopment of research/analysis plansMarket research process managementCustomer insights analysisCompetitor products analysisMarket development analysisObjective understanding of key customersStrategic insight identificationActionable business solutions recommendationsPricing and access analysisSales enablement insightsPromotion and marketing analyticsCross-functional collaboration with Research LaboratoriesDigital listeningPatient analyticsStrategic insightsData and analytics

Soft Skills

LeadershipAbility to work independentlyTeamworkCross-functional collaborationStrategic partnershipCultural awarenessResiliency to changeComfort interacting with existing market research teamComfortably interact and add valueAbility to operate in a rapidly changing environmentTransformational mindset

Industry & Role

Industry Healthcare & Medical
Job Function Lead primary market research and analytics to generate strategic, actionable insights for anti-viral influenza commercialization.
Role Subtype Research Scientist

Keywords for Your Resume

Assoc. DirAssociate DirectorMarket ResearchPrimary Market ResearchPrimary market researchsecondary data analysisMarket research planglobal market research planFraming critical business questionsresearch/analysis plansmarket research processcustomer insightscompetitor productsmarket developmentspricing and accesssalespromotionmarketingResearch Laboratoriesdigital listeningpatient analyticsstrategic insightsdata and analyticsAnti-viral InfluenzaMK-1406 (influenza)framing critical business questions

Deal Breakers

Must have experience conducting and leading primary market research, Must demonstrate ability to frame critical business questions and build research/analysis plans, Must be able to operate in a hybrid role

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