✦ Luna Orbit — Marketing & Digital Marketing

Associate Director, Consumer Marketing

at AbbVie

📍 Florham Park, NJ Unknown Posted March 13, 2026
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Position Details

Type Not Specified
Experience mid
Exp. Years 8+ years
Education Bachelor's Degree
Category Marketing & Digital Marketing

About this role

This role leads consumer marketing strategies for a healthcare brand, focusing on patient engagement, media planning, and cross-channel tactics to drive brand growth and awareness.

Key Responsibilities

  • Develop marketing plans
  • Lead strategic and tactical plan development
  • Manage media and channel strategies
  • Optimize marketing spend and ROI
  • Lead cross-functional agency collaborations

Technical Overview

Involves developing marketing strategies utilizing media planning, analytics tools, and cross-functional collaboration within healthcare marketing environments.

Ideal Candidate

The ideal candidate is a mid-level consumer marketing professional with 8+ years of experience, strong expertise in media, digital marketing, and mass media channels, and proven leadership in developing strategic marketing plans within healthcare or medical sectors.

Must-Have Skills

Bachelor's Degree8+ years consumer marketing experienceExperience in media including digital marketingExperience with broadcast TV and mass mediaExperience managing external agenciesUnderstanding of patient journeyStrategic planning experience

Nice-to-Have Skills

Cross-franchise/cross channel marketingBroadcast and media planning leadership

Tools & Platforms

Media Planning ToolsMarketing Analytics Platforms

Required Skills

Consumer MarketingMedia StrategyDigital MarketingBroadcast TVMass MediaPatient JourneyMarketing AnalyticsBusiness IntelligenceP&L ManagementStakeholder MessagingChannel TargetingCreative DevelopmentSegmentationPositioning

Hard Skills

Consumer MarketingMedia StrategyDigital MarketingBroadcast TVMass MediaSegmentationPositioningCreative DevelopmentPatient JourneyMarketing AnalyticsBusiness IntelligenceFinancial PlanningP&L ManagementStakeholder MessagingChannel Targeting

Soft Skills

LeadershipCollaborationStrategic ThinkingCommunicationInfluenceProject ManagementAnalytical ThinkingProblem Solving

Industry & Role

Industry Healthcare & Medical
Job Function Develop and execute consumer marketing strategies for healthcare products
Role Subtype Marketing & Digital Marketing

Keywords for Your Resume

Associate DirectorConsumer MarketingMedia StrategyDigital MarketingBroadcast TVMass MediaPatient JourneyMarketing AnalyticsBusiness IntelligenceP&L ManagementStakeholder MessagingChannel TargetingCreative DevelopmentSegmentationPositioning

Deal Breakers

Lack of experience in healthcare or medical marketing, No experience with broadcast or mass media, Bachelor's degree not held, Less than 8 years of relevant experience

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