✦ Luna Orbit — Marketing & Digital Marketing

Associate Director, Consumer Marketing - Migraine

at AbbVie

📍 Florham Park, NJ Unknown Posted March 20, 2026
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Position Details

Type Not Specified
Experience senior
Exp. Years 8+ years
Education Bachelor's Degree
Category Marketing & Digital Marketing

About this role

This role involves leading consumer marketing strategies for migraine products, developing integrated campaigns, and leveraging data insights to drive brand success across multiple channels.

Key Responsibilities

  • Lead marketing strategy, develop campaigns, analyze KPIs, collaborate with agencies, ensure brand consistency

Technical Overview

The technical scope includes campaign development, media planning, digital marketing, social media management, and data analysis using CRM and marketing platforms.

Ideal Candidate

The ideal candidate is a senior marketing professional with over 8 years of experience in consumer and pharma marketing, skilled in developing multi-channel campaigns, leveraging data insights, and managing agency relationships. They possess strong leadership and strategic thinking abilities.

Must-Have Skills

Proven marketing experienceCampaign development and executionData-driven insightsCross-channel marketing experienceAgency management

Nice-to-Have Skills

Pharma experienceBroadcast TV developmentBrand positioningKPI analysisDigital marketing campaignsMulti-channel marketing

Tools & Platforms

CRMMedia planning toolsDigital marketing platforms

Required Skills

Brand managementcampaign developmentdigital marketingsocial mediaCRMmedia planningadvertisingmedia buyingcross-channel marketingKPI analysis

Hard Skills

Brand managementPositioningSegmentationOmni channel strategyData-driven insightsMarketing tacticsCreative developmentMedia planningEffectiveness metricsCampaign developmentDigital marketingSocial mediaCRMAdvertisingMedia buying

Soft Skills

leadershipcollaborationstrategic thinkingcommunicationorganizationattention to detailinfluence

Industry & Role

Industry Pharmaceuticals
Job Function Leading consumer marketing initiatives and campaign execution for migraine products
Role Subtype Marketing Manager

Keywords for Your Resume

marketingbrand managementcampaign developmentdigital marketingsocial mediaCRMmedia planningadvertisingmedia buyingcross-channel marketingKPI analysisbroadcast TVpharma marketingconsumer marketingstrategic planningdata-driven insightsmarketing experiencecampaign execution

Deal Breakers

Lack of proven marketing experience, No experience with campaign development, No familiarity with digital marketing or CRM

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