Position Details
About this role
Leads enterprise-wide measurement, experimentation, and optimization of customer engagement and media campaigns at Bristol-Myers Squibb.
Key Responsibilities
- Develop measurement frameworks
- Standardize KPIs
- Synthesize campaign data
- Partner with marketing teams
- Optimize media campaigns
Technical Overview
Utilizes advanced analytics, attribution models, and KPI frameworks to improve campaign performance and media spend efficiency.
Ideal Candidate
The ideal candidate is a strategic analytics professional with experience in omnichannel marketing, campaign measurement, and attribution modeling. They should excel in cross-functional collaboration and data-driven optimization.
Must-Have Skills
Nice-to-Have Skills
Tools & Platforms
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
Lack of experience with omnichannel marketing, No familiarity with attribution or KPI frameworks, Inability to work in a collaborative environment
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