Position Details

Type Not Specified

Experience senior

Exp. Years 7+ years

Education Bachelor's Degree

Category Marketing & Digital Marketing

About this role

Lead HCP promotions strategy for psychiatry; develop messaging, manage omnichannel campaigns, and oversee HCP promotional budget in collaboration with internal teams and agencies.

Key Responsibilities

Lead development, analysis, refinement, and deployment of the HCP promotional strategy
Development of HCP messaging by targeted customer segments leveraging market insights and clinical data
Manage a significant HCP promotional budget
Work with sales teams to implement HCP messages at POA meetings and throughout the year
Collaborate with HCP brand team and Integrated Brand Team across indications

Technical Overview

Emphasis on product management, analytics, KPI tracking, and cross-functional execution with regulatory/compliance considerations. Tools include MS PowerPoint and MS Excel; budget and vendor coordination are central.

Ideal Candidate

The ideal candidate is a senior pharma marketer with 7+ years in HCP promotions, strong analytics, and cross-functional leadership to drive omnichannel psychiatry marketing.

Must-Have Skills

Bachelor's DegreeProven marketing experience7+ years pharmaceutical experienceStrong communication skills (oral and written)Travel up to 25%

Nice-to-Have Skills

Product management experience in US market for HCP personal and non-personal promotionOpen to travelStrong analytical and strategic marketing skills

Tools & Platforms

Microsoft PowerPointMicrosoft Excel

Required Skills

Bachelor's Degreeproven marketing experience7+ years pharmaceutical marketingstrong communication (oral and written)travel up to 25%MS PowerPointMS Excel

Hard Skills

MS PowerPointMS Excelbudget managementP&LKPI trackingMarket ResearchAnalyticsHCP messagingClinical data analysisProduct managementSales force executionCross-functional collaborationRegulatory complianceVendor managementPresentation skills

Soft Skills

communicationpresentation skillsleadershipcollaborationproblem solvingattention to detail

Industry & Role

Industry Healthcare & Medical

Job Function HCP promotions strategy leadership for psychiatry products

Role Subtype Marketing Strategy Lead

Keywords for Your Resume

associate directorhcp promotionspsychiatrymarketingproduct managementsales force executionmarket insightsclinical datakpi trackingbudget ownershipp&lcross-functional collaborationhcp messagingomnichannelpharmaceutical industry7+ yearstravel up to 25%ms powerpointms excelHCP promotionsmarketing strategyHCP messagingpharmaceutical marketingbudget managementKPI trackingpresentation skills

Deal Breakers

Less than 7 years pharma experience, No Bachelor's degree, Unwilling to travel up to 25%

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Associate Director, HCP Promotions - Psychiatry

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