About this role
This role leads marketing research and analytics for AbbVie’s Gastrointestinal Care (GIC) business. The associate director derives actionable insights from research and advanced analytics, then communicates results to inform brand and market access strategies and tactics.
Key Responsibilities
- Act as an intelligence partner for strategic insights across the GIC space,
- Identify primary research and analytics opportunities across HCPs and patients,
- Lead custom research projects using supplier and stakeholder management,
- Design and execute measurement plans and conduct monthly program performance assessments (business reviews),
- Leverage analytic models and data strategy to improve brand performance
Technical Overview
You will manage end-to-end marketing research and analytics initiatives, including designing measurement plans, synthesizing qualitative/quantitative findings with market and competitive intelligence, and leveraging sophisticated analytic models. The role also supports data strategy to incorporate accurate data assets into agile, codeless, visualization-enabled analytics capabilities.
Ideal Candidate
The ideal candidate is an associate director-level marketing research and analytics leader who can design, implement, and communicate insights from qualitative and quantitative primary and secondary research. They are skilled in behavioral analytics, market and competitive intelligence, measurement plans, and building actionable recommendations that influence brand performance decisions in a healthcare/GI care context.
Must-Have Skills
designimplementmanageanalyzeand effectively communicate marketing research and analytics initiativesqualitative and quantitative primary and secondary researchdesign and execute against measurement plansderive high-impact learnings from behavioral analyticsmarket intelligenceand competitive intelligencemanage program performance assessments (business reviews)manage data strategy efforts for accurate and reliable data assetsleverage sophisticated analytic models to influence action to improve brand performancepartner across APEX verticals and with Brand partnersMedical partners and external agencies
Required Skills
marketing researchanalyticsqualitative researchquantitative researchprimary researchsecondary researchbehavioral analyticsmarket intelligencecompetitive intelligencecustom research methodsstakeholder managementmeasurement plansperformance indicatorsprogram performance assessmentsbusiness reviewsdata strategyagile analytics capabilitycodelessvisualization-enabled analyticsanalytic modelsMarket Access intelligencevoice of the customer
Hard Skills
marketing researchanalyticsqualitative researchquantitative researchprimary researchsecondary researchbehavioral analyticsmarket intelligencecompetitive intelligenceHCPpatientscustom research methodssupplier managementstakeholder managementproject leadershipinsight synthesismeasurement plansoperational indicatorsperformance indicatorsprogram performance assessmentsbusiness reviewsdata strategydata assetsagile analytics capabilitycodeless visualization-enabled analyticsanalytic modelsbrand performance measurementMarket Access intelligencevoice of the customer
Soft Skills
strategic thinkinginfluencing decisionscommunicationrelationship buildingobjectivitylack of biascross-functional collaborationteamworkmentorshipmanaging and developing direct reports
Keywords for Your Resume
Associate DirectorMarket Research and Analyticsmarketing researchanalyticsqualitative researchquantitative researchprimary researchsecondary researchbehavioral analyticsmarket intelligencecompetitive intelligencecustom research methodssupplier managementstakeholder managementmeasurement plansperformance indicatorsprogram performance assessmentsbusiness reviewsdata strategyagile analytics capabilitycodelessvisualization-enabled analyticsanalytic modelsMarket Access intelligencevoice of the customer
Deal Breakers
Must be able to design and execute measurement plans (operational and performance indicators), Must have demonstrated marketing research and analytics expertise using qualitative and quantitative primary and secondary research, Must be able to independently lead custom research projects and manage supplier/stakeholder relationships
Get matched to jobs like this
Luna finds roles that fit your skills and career goals — no endless scrolling required.
Create a Free Profile