✦ Luna Orbit — Marketing & Digital Marketing

Associate Director, Marketing Oncology

at AbbVie

📍 Mettawa, IL Unknown Posted March 13, 2026
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Position Details

Type Not Specified
Experience mid
Exp. Years 7+ years
Education Bachelor's Degree
Category Marketing & Digital Marketing

About this role

This role involves developing and executing marketing strategies for AbbVie's oncology products, utilizing data-driven insights and targeted messaging to maximize market impact and brand growth.

Key Responsibilities

  • Develop brand strategy
  • Conduct market research
  • Create promotional tactics
  • Analyze market data
  • Collaborate with teams

Technical Overview

Focuses on strategic brand planning, market research, data analysis, promotional tactics, and cross-functional collaboration within the healthcare marketing environment.

Ideal Candidate

The ideal candidate is a mid-level marketing professional with at least 7 years of experience in brand and digital marketing within the healthcare or pharmaceutical industry, preferably in oncology. They excel in developing strategic brand plans, conducting market research, and executing impactful promotional tactics.

Must-Have Skills

Brand strategyMarket researchData analysisPromotional tacticsTarget segmentation

Nice-to-Have Skills

Oncology marketingPharmaceutical marketingData-driven decision makingCross-functional collaboration

Tools & Platforms

Market research toolsAnalytics platforms

Required Skills

Brand strategyMarket researchData analysisPromotional tacticsTarget audience segmentationMessagingProject managementROI analysisMarket trendsAnalytics

Hard Skills

Brand strategyMarket researchData analysisPromotional tacticsTarget audience segmentationMessagingProject managementROI analysisMarket trendsAnalytics

Soft Skills

LeadershipCommunicationCollaborationStrategic thinkingInfluencingCreativity

Certifications

Preferred

Marketing certificationsPharmaceutical marketing certifications

Industry & Role

Industry Healthcare & Medical
Job Function Lead oncology marketing initiatives to drive brand growth and market share

Keywords for Your Resume

Brand strategyMarket researchData analysisPromotional tacticsTarget audience segmentationMessagingMarket trendsAnalyticsPharmaceutical marketingOncology marketingTarget segmentation

Deal Breakers

Lack of experience in healthcare/pharmaceutical marketing, No experience with oncology products, Inability to analyze market data, No strategic marketing background, Lack of project management skills

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