✦ Luna Orbit — Marketing & Digital Marketing

Associate Director, Marketing Strategy & Communications Lead - Psychiatry

at AbbVie

📍 Florham Park, NJ Onsite Posted April 01, 2026
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Position Details

Type Not Specified
Experience senior
Exp. Years 7+ years
Education Bachelor's Degree
Category Marketing & Digital Marketing

About this role

Associate Director, Psychiatry Marketing Strategy & Communications Lead drives framing and communication of the psychiatry marketing strategy, partners with HCP Marketing Directors, and leads cross-functional programs across neuroscience.

Key Responsibilities

  • Partner with HCP Marketing Directors to frame strategy across IBT and leadership
  • Marketing liaison on Salesforce initiatives–communications, meetings, field feedback calls, and training
  • Build relationships with HCP Marketing, Sales, Sales Training, Regulatory/Legal
  • Lead without authority across neuroscience therapeutic area
  • Support program implementation with prescription data analytics in partnership with MABI and FFE

Technical Overview

Scope includes analytics-driven marketing strategy, philanthropy of HCP promotions, omnichannel considerations, and regulatory compliance. Tools referenced include MS PowerPoint, MS Excel, and Salesforce; collaboration with MABI and FFE in analytics and field effectiveness.

Ideal Candidate

The ideal candidate is a senior-level pharma marketing professional with 7+ years in psychiatry/HCP marketing, strong data analytics, and ability to lead cross-functional programs in a matrix environment.

Must-Have Skills

Bachelor's DegreeStrong analytical and strategic marketing skillsExperience working within matrix-based teamsExcellent command of MS PowerPointExcellent command of MS Excel

Nice-to-Have Skills

MBA or advanced degree (PhDMD)Prior medicalclinicalmedical communicationsor HCP AOR experience in psychiatry and psychopharmacologyMinimum 7 years of pharmaceutical industry or pharmaceutical industry support experience2+ years of field sales experience

Tools & Platforms

SalesforceMicrosoft PowerPointMicrosoft Excel

Required Skills

Bachelor's Degreemarketing experiencestrong analytical and strategic marketing skillsprescription data analyticsMarket ResearchAnalyticsMS PowerPointMicrosoft PowerPointMS ExcelMicrosoft ExcelHCP marketingpsychiatrycross-functional collaborationmatrix-based teamsKPI trackingSalesforceregulatory/complianceproduct communications

Hard Skills

MS PowerPointMicrosoft PowerPointMS ExcelMicrosoft Excelprescription data analyticsMarket ResearchAnalyticsSalesforceproject managementmatrix managementcross-functional collaborationKPI trackingHCP MarketingPsychiatryMarketing StrategyLeadership

Soft Skills

communicationleadershipcollaborationproblem solvingplanningproject managementemotional intelligenceconfidentialitystakeholder managementpresentation skills

Industry & Role

Industry Healthcare & Medical
Job Function Marketing strategy and communications leadership for psychiatry HCP promotions
Role Subtype Marketing Strategy Lead

Keywords for Your Resume

Associate DirectorHCP MarketingPsychiatryMarketing StrategyCommunications LeadHCPIBTMABIAnalyticsField Force EffectivenessMatrix-based teamsprescription data analyticsMarket ResearchCross-functionalSalesforcePulse TeamRegulatory/LegalMS PowerPointMS ExcelMicrosoft PowerPointMicrosoft Excel

Deal Breakers

Less than 7 years pharmaceutical industry experience, Does not have Bachelor's degree, Unable to work onsite in Florham Park, NJ or Lake County, IL

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