Position Details

Type Full-Time

Experience mid

Exp. Years 3+ years

Education Bachelor’s degree in Business or related field

Category Healthcare & Medical

About this role

This role involves managing media agency relationships, developing DTC and programmatic media strategies, and supporting omnichannel marketing initiatives to expand market presence.

Key Responsibilities

Maintain agency relationships
Coordinate business reviews
Evaluate partnership opportunities
Support media campaigns
Drive market awareness

Technical Overview

The technical scope includes media planning, partnership negotiations, and campaign analysis, with familiarity in RFPs, MSAs, and media platforms.

Ideal Candidate

The ideal candidate is a mid-level media strategist with experience managing agency relationships, expertise in DTC and programmatic media, and strong skills in partnership development and market analysis.

Must-Have Skills

media agency relationshipsDTC mediaagency partnership managementmarket analysis

Nice-to-Have Skills

media planningsales enablementmarket penetrationagency negotiations

Tools & Platforms

RFPMSAmedia platformsCRM

Required Skills

media agency relationshipsDTC mediabusiness reviewpartnership developmentchannel-specific mediaprogrammatic mediasocial mediaTV advertisingRFPMSA

Hard Skills

media agency relationshipsDTC mediabusiness reviewpartnership developmentchannel-specific mediaprogrammatic mediasocial mediaTV advertisingRFPsMSAspricing agreementsmarket awarenessagency penetrationomnichannel marketing

Soft Skills

relationship managementcommunicationstrategic thinkingcollaborationtrainingcoachingmarket analysis

Industry & Role

Industry Healthcare & Medical

Job Function Develop and manage media agency partnerships

Role Subtype Media Strategy & Partnerships

Keywords for Your Resume

media agencyDTC mediachannel-specific mediaprogrammaticsocial mediaTV advertisingRFPMSAmarket awarenessagency relationshipspartnership developmentmedia planningomnichannel marketingmarket penetrationagency negotiationsmedia strategybusiness reviewpartnership discussionsmedia campaignsmedia agency relationshipsprogrammatic mediaagency partnership

Deal Breakers

No experience with media agency relationships, Lack of DTC media knowledge, No experience with partnership management, Less than 3 years in media strategy

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Associate Director, Media Agency Strategy & Partnerships

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