✦ Luna Orbit — Marketing & Digital Marketing

Associate Director, Trade Strategy & Marketing - Neuroscience, US Specialty, Eye Care Retail

at AbbVie

📍 Florham Park, NJ Unknown Posted March 29, 2026
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Position Details

Type Not Specified
Experience senior
Exp. Years 7+ years
Education Bachelor's Degree
Category Marketing & Digital Marketing

About this role

Lead trade strategy and marketing for AbbVie's Neuroscience US Specialty and Eye Care Retail portfolio, partnering with pharmacy and channel stakeholders to optimize access and patient experience across a diverse product portfolio.

Key Responsibilities

  • Lead development and implementation of brand-specific Trade strategies with specialty and/or retail pharmacies
  • Identify new strategic channel partners and programs
  • Execute launch planning for new product launches
  • Serve as Trade lead with Brand and cross-functional partners
  • Lead development of brand value propositions for Trade across product lifecycles

Technical Overview

Strategic, cross-functional role focusing on brand strategy, trade marketing, channel partnerships, and launch execution. Involves data-driven decision making, market access considerations, and regulatory awareness.

Ideal Candidate

The ideal candidate is a senior marketing leader with 7+ years of pharmaceutical experience, strong expertise in market access and contract negotiation, and a proven ability to lead trade strategy across Neuroscience, US Specialty, and Eye Care Retail in a cross-functional environment.

Must-Have Skills

Bachelor's Degree7+ years pharmaceutical industry experienceExperience in Market AccessContract Negotiation

Nice-to-Have Skills

Pharmacy/wholesale related experienceMarketing experience including launchLaunch experienceRelationships within specialtyretail pharmacyand distribution channelProgram management within pharmacy and distribution channelKnowledge of regulations affecting pharmaceutical products

Required Skills

Bachelor's DegreeMarket AccessContract NegotiationPharmacy Channel ManagementTrade MarketingLaunch PlanningBrand StrategyData AnalysisPayer & Provider CollaborationIntegrated Brand TeamsIBTsGross-to-NetP&Lpharmaceutical regulationscross-functional collaborationstakeholder managementcommunication

Hard Skills

Market AccessContract NegotiationPharmacy Channel ManagementTrade MarketingLaunch PlanningBrand StrategyData AnalysisPayer & Provider CollaborationGross-to-NetP&L managementPharmaceutical Regulations

Soft Skills

Strong communication skillsLeadershipCross-functional collaborationCustomer-centricSolutions-orientedAdaptabilityStrategic thinking

Industry & Role

Industry Healthcare & Medical
Job Function Develop and execute trade marketing strategies to optimize medication access across Neuroscience US Specialty and Eye Care Retail products
Role Subtype Senior Marketing

Keywords for Your Resume

Associate DirectorTrade StrategyTrade MarketingNeuroscienceEye Care RetailUS SpecialtypharmaceuticalMarket AccessContract NegotiationPharmacypharmacy channelpharmacy and wholesaleLaunch PlanningBrand StrategyData AnalysisPayerProviderIntegrated Brand Teams (IBTs)IBTsGross-to-NetP&Lon-time on-market supplystakeholderspharmaceutical regulationsassociate directortrade strategy & marketingretailneuroscienceeye care retailmarket accesscontract negotiationlaunch planningbrand strategyp&l

Deal Breakers

Bachelor's degree required, 7+ years pharmaceutical industry experience, Experience in Market Access and contract negotiation

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