✦ Luna Orbit — Marketing & Digital Marketing

Associate Director- US Omnichannel/Digital Operations

at Biogen

📍 Cambridge, MA Hybrid 💰 $164K – $226K USD / year Posted March 24, 2026
Salary $164K – $226K USD / year
Type Not Specified
Experience mid
Exp. Years Not specified
Education Not specified
Category Marketing & Digital Marketing

This role involves leading Omnichannel and Digital Operations strategies to enhance customer engagement and streamline campaign execution within a healthcare company.

  • Developing omnichannel strategies
  • Leading digital transformation initiatives
  • Optimizing customer engagement workflows
  • Ensuring data privacy compliance
  • Supporting campaign production

Focuses on omnichannel marketing, AI personalization, workflow optimization, and data governance, leveraging marketing automation and analytics tools.

The ideal candidate is a mid-level digital operations professional with experience in omnichannel marketing, AI-driven personalization, and cross-functional team leadership within healthcare or biotech sectors.

Omnichannel StrategyDigital OperationsCustomer EngagementAI InnovationWorkflow OptimizationChange Management
Next Best ActionPersonalizationPrivacy RegulationsCampaign ExecutionData Governance
AIData AnalyticsCRMMarketing Automation
OmnichannelDigital OperationsCustomer EngagementNext Best ActionAIWorkflow OptimizationChange ManagementCampaign ProductionData GovernanceHealthcare
OmnichannelDigital OperationsCustomer EngagementNext Best ActionAIWorkflow OptimizationData GovernanceCampaign ProductionChange ManagementTechnical Integrations
LeadershipStrategic ThinkingCross-functional CollaborationChange ManagementInnovationCommunicationProblem-solvingAdaptability
Industry Healthcare IT
Job Function Lead digital and omnichannel marketing operations in a healthcare setting
Role Subtype Marketing & Digital Marketing
OmnichannelDigital OperationsCustomer EngagementNext Best ActionAIWorkflow OptimizationChange ManagementCampaign ProductionData GovernanceMarketing StrategyHealthcareHybridCross-functionalInnovationCustomer Experienceomnichannel strategydigital operationscustomer engagementai innovationworkflow optimizationchange managementcampaign executiondata governancecross-functionalhealthcare

Lack of experience in omnichannel or digital marketing, No healthcare or biotech background, No leadership or cross-functional collaboration experience

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