About this role
Automotive SEM specialist responsible for creating and optimizing Google and Microsoft advertising campaigns, analyzing performance with GA4, and coordinating with internal teams to drive client success.
Key Responsibilities
- Create and optimize campaigns
- Manage up to 45 accounts
- Communicate strategy with clients
- Launch campaigns via Fluency
- Collaborate with other departments
- Analyze performance
Technical Overview
Focused on Google Ads, Microsoft Advertising, GA4, Fluency Automation; managing multiple automotive client accounts and producing reporting/analytics.
Ideal Candidate
The ideal candidate is a marketing specialist with 3+ years of automotive SEM experience, strong GA4 and Google Ads Manager proficiency, and the ability to manage multiple accounts remotely while delivering analytics-driven campaigns.
Must-Have Skills
3+ years of search engine marketing for Automotive3+ years creating Google and Microsoft advertising campaigns directly in the native platforms3+ years managing multiple Google and Microsoft client accountsExperience running SEM campaigns within Automotive Tier 1 OEM programsExcellent analytical and writing skillsProficient in GA4Proficient in Google Ads ManagerTeam player and problem solverSelf-educator
Nice-to-Have Skills
Experience in the ClickUp task management systemExperience in the Fluency Automation platform
Tools & Platforms
Google AdsMicrosoft AdvertisingGoogle Analytics 4GA4Google Ads ManagerFluency Automation
Required Skills
Google AdsMicrosoft AdvertisingGoogle Analytics 4GA4Fluency AutomationFluencyGoogle Ads ManagerAutomotive SEMCampaign managementAnalyticsReportingClient communicationRemote teamwork
Hard Skills
Google AdsMicrosoft AdvertisingGoogle Analytics 4GA4Fluency AutomationFluencyGoogle Ads ManagerAutomotive SEMCampaign managementAnalyticsReportingClient communicationRemote teamwork
Soft Skills
Customer serviceTeam playerProblem solverAnalytical and writing skillsCommunication
Keywords for Your Resume
search engine marketinggoogle adsmicrosoft advertisingga4fluency automationautomotivetier 3 automotiveppccampaign managementdigital marketinganalyticsreportingclient communicationremoteteam playeradvertising campaignsbudget managementadvertising platformsgoogle ads managerGoogle AdsMicrosoft AdvertisingGA4Fluency AutomationGoogle Analytics 4Google Ads ManagerAutomotiveSEMCampaign managementPPC
Deal Breakers
Lack of direct automotive SEM experience, No GA4 or Google Ads Manager proficiency
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