About this role
Marketing and Business Manager for BC&P Direct Mail; leads ITA strategy, targeting, product and pricing decisions to drive card-account generation.
Key Responsibilities
- Strategic leadership: Develop business strategies; Leadership: May manage 1-2 analysts; Product: Develop and implement product and pricing strategies; Marketing: Lead direct-to-consumer marketing for select products; Credit Risk: Drive improvements in credit performance via modeling
Technical Overview
Non-technical emphasis; analytics and marketing strategy with data-driven decision making.
Ideal Candidate
The ideal candidate is a marketing and analytics-focused business manager with 3+ years of analysis experience, strong background in direct mail and targeting strategies, and a track record of influencing senior partners.
Must-Have Skills
At least 3 years of professional experience performing analysisBachelor's Degree in a quantitative field (BusinessFinanceAccountingStatisticsEconomicsOperations ResearchAnalyticsMathematicsComputer ScienceComputer EngineeringSoftware EngineeringMechanical EngineeringInformation Systems or related quantitative field)Master's Degree in a quantitative field (BusinessFinanceAccountingStatisticsEconomicsOperations ResearchAnalyticsMathematicsComputer ScienceComputer EngineeringSoftware Engineering or MBA with quantitative concentration) or equivalent
Nice-to-Have Skills
2+ years of experience in financial services1+ year of experience in consulting2+ years of experience in people managementStrong executive communication skills
Tools & Platforms
Direct Mail ChannelApolloDM Operations
Required Skills
analysismarketing analyticsdirect mailtargeting strategyproduct strategypricing strategycredit risk modelingdata analysismodelingstakeholder management
Hard Skills
Direct MailTargeting StrategyProduct StrategyPricing StrategyMarketing AnalyticsCredit Risk ModelingData AnalysisModelingStakeholder Management
Soft Skills
Strategic thinkingLeadershipCommunicationInfluencingProblem-solvingTime management
Keywords for Your Resume
bc&p acquisitions marketingbusiness managerbrand and acquisitions marketingdirect mail channelita strategytargeting strategyproduct strategypricing strategymarketing analyticscredit risk modelingdata sciencestakeholder managementmarketinganalyticscapital onefinancial servicesconsultingleadershipdirect mailCapital One
Deal Breakers
Less than 3 years of analysis experience, Bachelor’s degree not in a quantitative field, Lack of experience in direct mail marketing
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