Position Details

Salary $164K – $188K USD / year

Type Full-Time

Experience mid

Exp. Years 3+ years

Education Bachelor's Degree in a quantitative field or MBA with quantitative concentration

Category Marketing & Digital Marketing

About this role

Marketing business manager for BC&P Direct Mail channel, owning ITA strategy, targeting, product pricing, and channel analytics to drive card-account generation.

Key Responsibilities

Strategic leadership to grow BC&P Direct Mail; Manage 1-2 analysts; Develop pricing and product strategies; Lead marketing efforts for select products; Build insights for customer experiences

Technical Overview

Heavy focus on marketing analytics, data-driven decision making, and cross-functional collaboration with Data Science, Creative, and DM Operations.

Ideal Candidate

The ideal candidate is a marketing manager with at least 3 years of analytics experience, adept at direct mail strategy, targeting, and pricing for BC&P products, and capable of leading cross-functional initiatives with sales, data science, and creative teams.

Must-Have Skills

At least 3 years of professional experience performing analysisBachelor's Degree in a quantitative field or MBA with a quantitative concentration

Nice-to-Have Skills

Consulting experienceExperience in fast-paced environmentsFinancial services experience

Tools & Platforms

Microsoft ExcelPowerPointCRM systems (e.g.Salesforce)Direct Mail platforms

Required Skills

3+ years of analysis; Bachelor's in quantitative field or MBA; Direct Mail; Marketing Strategy; Product Pricing; Data Modeling; Analytics; Stakeholder Management; Marketing Analytics; Lending Products; Credit Risk; Pricing Analytics

Hard Skills

Direct MailMarketing StrategyProduct PricingData ModelingAnalyticsStakeholder ManagementMarketing AnalyticsLending ProductsCredit RiskPricing Analytics

Soft Skills

LeadershipExecutive CommunicationStrategic ThinkingCollaborationProblem Solving

Industry & Role

Industry Banking

Job Function Develop and execute BC&P Direct Mail marketing strategy with analytics and pricing

Role Subtype Marketing Manager

Tech Domains Microsoft Excel, PowerPoint, CRM systems, Direct Mail platforms

Clearance & Visa

Visa Sponsorship Yes

Keywords for Your Resume

bc&p acquisitions marketing business managercapital onedirect mailita strategytargeting strategypricing strategymarketing analyticscredit risklending productsstakeholder managementmarketing channelmbaquantitativemc leanvatargetingmarketing strategydata analytics

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BC&P Acquisitions Marketing Business Manager

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