About this role
Brand naming strategist shaping AWS's naming conventions and branding across the product portfolio, partnering with product teams to embed brand thinking and create scalable naming frameworks.
Key Responsibilities
- Own and evolve the AWS naming system
- Work with product teams early to bake naming decisions in
- Build feedback loop for leadership with evidence-based naming views
- Translate data into actionable insights
- Champion the customer voice
- Develop education programs, automations, playbooks, and toolkits
- Advocate for distinctive brand choices
Technical Overview
Focus on brand architecture, naming systems, and data-driven branding decisions; develop education programs and playbooks to scale branding impact across AWS services.
Ideal Candidate
The ideal candidate is a senior brand strategist who can drive naming and branding strategies across AWS, grounded in data and customer insights, and adept at influencing senior leaders and cross-functional teams.
Must-Have Skills
5+ years of driving compelling creative strategy and execution at an agency or in-house creative team experienceBachelor's degreeExperience using data and metrics to determine and drive improvements
Nice-to-Have Skills
Knowledge of InDesignPhotoshopIllustratorKeynoteExperience developing cross-functional relationships with productconsumer research and marketing teamsExperience leading creative development from concept to deliveryExperience managing creative teams (internal and external)Experience presenting creative concepts to senior executivesExperience managing multiple projects and deadlines
Tools & Platforms
InDesignPhotoshopIllustratorKeynote
Required Skills
Brand strategynaming systemsdata-driven decision makingbrand architecturestorytellingcross-functional collaborationexecutive communicationmarket researcheducation programsplaybookstoolkitsself-serve educationbrand thinking
Hard Skills
Brand strategyNaming systemsData-driven decision makingBrand architectureStorytellingCross-functional collaborationExecutive communicationMarket researchEducation programsPlaybooksToolkitsSelf-serve educationBrand thinking
Soft Skills
CommunicationInfluenceStakeholder managementCreativityLeadershipTime management
Keywords for Your Resume
Brand & Naming StrategistAWS Brand StrategyBrand StrategistBrand namingnaming systemcustomer voice inside AWSdata-drivenleadershipexecutive presencecross-functional relationshipsproduct teamsconsumer insightsbrandingportfolio brandingstorytellingeducation programsplaybookstoolkitsself-serve educationbrand thinkingInDesignPhotoshopIllustratorKeynotecustomer insightssenior executivesbrand architecturecross-functional collaboration
Deal Breakers
Bachelor's degree required, 5+ years of creative strategy experience, Inability to demonstrate data-driven decision making
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