About this role
This part-time or full-time remote role owns brand and retail marketing execution across retail (Whole Foods Market expansion), hospitality, shopper marketing, email, and partnerships. You will build retail-ready assets, develop coupon and promotional mechanics, create hospitality-specific campaigns, and run geo-targeted digital campaigns for WFM store locations.
Key Responsibilities
- Co-lead retail marketing for Whole Foods expansion and build retail-ready assets
- Develop coupon and promotional mechanics to drive product movement
- Create hospitality and wholesale channel marketing strategies including bartender and chef tools
- Own shopper marketing path to purchase with geo-targeted digital campaign strategy for WFM locations
- Manage email marketing across key audiences and collaborate cross-functionally
Technical Overview
The technical scope is marketing execution and channel-specific campaign strategy rather than software engineering. Key practical areas include retail/trade asset production, coupon and promo mechanics, shopper journey optimization, geo-targeted digital campaign planning around store locations, and email marketing across hospitality and retail audiences.
Ideal Candidate
The ideal candidate has hands-on CPG marketing experience, specifically launching and growing brands across retail and hospitality channels with measurable sell-through impact. They have built retail-ready promotional assets, developed coupon and trade mechanics, run geo-targeted shopper campaigns for Whole Foods Market store locations, and can execute email and partnership marketing while collaborating cross-functionally.
Must-Have Skills
CPG brand marketing experienceretail marketing programs that drive sell-throughdevelop and maintain retail-ready assets (sell sheetsshelf talkerstrade deckspromo one-pagersdistributor tools)develop coupon and promotional mechanicschannel marketing strategies for on-premise accountsbarsrestaurantsand hospitality partnersbuild tools and materials that support the bartender and chef (recipe guidesback-of-house educationaccount activation assets)geo-targeted digital campaign strategy around WFM store locationsemail marketing across key audiences
Nice-to-Have Skills
Experience with AisleWeStockor similar natural channel couponing platforms
Required Skills
CPG brand marketingretail marketing programssell-through marketingsell sheetsshelf talkerstrade deckspromo one-pagersdistributor toolscoupon and promotional mechanicschannel marketing strategieshospitality channel marketingon-premise accounts marketingbartender educationrecipe guidesback-of-house educationaccount activation assetswholesale and distributor relationshipsshopper marketingpath to purchasegeo-targeted digital campaign strategyemail marketingpartnership marketingtrade show marketing
Hard Skills
CPG brand marketingretail marketing programssell-through marketingsell-in marketingretail-ready assetssell sheetsshelf talkerstrade deckspromo one-pagersdistributor toolscoupon and promotional mechanicschannel marketing strategy developmenthospitality channel marketingon-premise accounts marketingbartender educationwholesale relationshipsbartender and chef toolsrecipe guidesback-of-house educationaccount activation assetswholesale and distributor relationship managementpromotional campaigns for trial and menu placementexperiential marketingtrade show relationship buildingshopper marketingpath to purchaseshelf awarenesstrial and repeatgeo-targeted digital campaign strategyWhole Foods Market store locationsemail marketingemail marketing across key audiencespartnership marketing
Soft Skills
creativecommercial executioncross-functional collaborationrelationship buildingability to make things beautiful and commercial enough to make them workstakeholder managementgrowth mindsettaking genuine pride in workcollaboration with cross-functional team across operationsretailresearchsocial & influencerand field marketing
Keywords for Your Resume
Brand & Retail Marketing ManagerBrand and Retail Marketing ManagerCPGretail marketingWhole Foods MarketWhole Foods expansionsell-throughsell-intrade marketingsell sheetsshelf talkerstrade deckspromo one-pagersdistributor toolscoupon and promotional mechanicshospitality channel marketingon-premise accountsbartender educationwholesale relationshipsrecipe guidesback-of-house educationaccount activation assetswholesale and distributor relationshipsBar Rescueshopper marketingpath to purchaseshelf awarenesstrial to repeatgeo-targeted digital campaign strategyWFMemail marketingpartnership marketingtrade show
Deal Breakers
Must have demonstrated CPG experience (launching/growing a brand across multiple channels), Must be able to execute retail marketing assets and promotions for Whole Foods Market expansion
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