About this role
This Campaign Marketing Manager role plans, executes, optimizes, and analyzes integrated multi-channel marketing campaigns for K-12 school payments solutions. You’ll work with cross-functional partners to deliver the right message to K-12 decision-makers while driving awareness, demand, and measurable revenue impact.
Key Responsibilities
- Plan and execute multi-channel campaigns across email, digital, paid media, webinars, events, ABM, and sales-aligned programs
- Build and manage campaign workflows in marketing automation and CRM platforms (e.g., HubSpot)
- Own campaign reporting and analysis including pipeline contribution, lead quality, conversion rates, and ROI
- Optimize campaigns in-flight based on performance data and funnel conversion trends
- Collaborate with sales to align campaigns to selling motions and follow-up workflows
Technical Overview
The role focuses on campaign workflows in marketing automation and CRM platforms, explicitly referencing HubSpot. You’ll perform performance analysis using pipeline contribution, lead quality, conversion rates, and ROI, and continually optimize using A/B testing and funnel conversion trends.
Ideal Candidate
The ideal candidate is a mid-level campaign marketer with 3-6 years of experience in campaign management, demand generation, or revenue marketing. They have hands-on experience with marketing automation and CRM tools (including HubSpot), run multi-touch multi-channel campaigns, and use A/B testing plus reporting (pipeline contribution, lead quality, conversion rates, ROI) to optimize performance.
Must-Have Skills
3-6 years of experience in campaign managementdemand generationor revenue marketingHands-on experience with marketing automation and CRM toolsStrong analytical mindsetExperience running multi-touchmulti-channel campaignsExcellent project management and cross-functional communication skills
Nice-to-Have Skills
Experience with K-12 decision-makers marketing (K-12 business officialsCFOsIT leaders)Experience marketing in regulatedcomplexor multi-stakeholder environments
Tools & Platforms
HubSpotmarketing automationCRM platformsemailpaid mediawebinarseventsABM
Required Skills
Campaign managementintegrated marketing campaignsmulti-channel campaignsemailpaid mediawebinarseventsABMmarketing automationCRMHubSpotgo-to-market prioritiesmessagingK-12 marketingA/B testingcampaign reportingpipeline contributionlead qualityconversion ratesROIsales alignmentcampaign calendars
Hard Skills
Campaign managementEnd-to-end campaign planningCampaign executionCampaign optimizationPerformance analysisIntegrated marketing campaignsMulti-channel campaignsEmail marketingDigital campaignsPaid mediaWebinarsEventsABMSales-aligned programsMarketing automation workflowsCRM workflowsHubSpotGo-to-market planningUpsell and cross-sell motionsSeasonal buying cyclesMessaging developmentK-12 audience marketingA/B testingA/B testing subject linesA/B testing offersA/B testing channelsA/B testing timingCampaign reporting and analysisPipeline contributionLead quality analysisConversion rate analysisROI measurementSales follow-up workflow alignmentAccount priorities alignmentCampaign calendar managementDocumentation managementFunnel conversion analysis
Soft Skills
Cross-functional communicationProject managementCollaborationAnalytical mindsetAbility to translate insights into campaignsCoordination with product marketingsalescontenteventsand operations
Keywords for Your Resume
Campaign Marketing ManagerCampaign ManagerCampaign marketingend-to-end planningexecutionoptimizationperformance analysisintegrated marketing campaignsmulti-channel campaignsemaildigitalpaid mediawebinarseventsABMsales-aligned programsmarketing automationCRMHubSpotcampaign workflowsgo-to-market prioritiesupsellcross-sellseasonal buying cyclesmessagingK-12K-12 business officialsCFOIT leadersA/B testingcampaign reportingpipeline contributionlead qualityconversion ratesROIsales alignmentcampaign calendarsdocumentationmulti-touchfunnel conversion trends
Deal Breakers
Must have 3-6 years of experience in campaign management, demand generation, or revenue marketing, Must have hands-on experience with marketing automation and CRM tools (HubSpot preferred in posting)
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