Position Details

Type Not Specified

Experience mid

Exp. Years 1-3 years

Education Bachelor's Degree Required

Category Business Analysis

About this role

Category Analyst - Food will identify insights and opportunities to drive Hershey’s category growth, leveraging syndicated data and internal tools to shape customer strategy and initiatives at designated retailers.

Key Responsibilities

Collaboratively work with Category Management and Sales Leadership to uncover insights, trends, shopper behaviors and competitive activity
Complete cross-functional projects with internal teams such as sales, category management, marketing, shopper insights and demand planning
Extensive knowledge of traditional category management tools (JDA, IRI, Numerator, Symphony loyalty data)
Present insights to customers in live environment
Develop category strategy & initiatives across retailers

Technical Overview

Utilizes traditional category management tools (JDA, IRI, Numerator, Symphony loyalty data) and analytics to inform strategy; presents insights using PowerPoint; collaborates across sales, category management, and demand planning.

Ideal Candidate

The ideal candidate is a mid-level Category Analyst with 1-3 years of CPG sales experience, proficient with JDA, IRI, Numerator, and Symphony loyalty data, and capable of turning shopper insights into actionable category growth plans.

Must-Have Skills

Bachelor's DegreeCPG Sales experience (1-3 years)Experience with JDAExperience with Syndicated Data (IRI)NumeratorSymphony loyalty dataStrong analytical skillsProficient in presenting to customers

Nice-to-Have Skills

Prior Category Management experienceKnowledge of consumer/shopper insightsExperience with demand planningCross-functional collaboration

Tools & Platforms

JDAIRINumeratorSymphony Loyalty DataSyndicated DataPowerPoint

Required Skills

Bachelor's DegreeCPG sales experience (1-3 years)JDAIRINumeratorSymphony loyalty dataSyndicated dataCategory management toolsPresentation to customersPowerPointCross-functional collaborationShopper insightsDemand planningData analysisRetail strategy

Hard Skills

JDAIRINumeratorSymphony loyalty dataSyndicated dataPowerPointExcel

Soft Skills

CommunicationCollaborationAnalytical thinkingProblem solving

Industry & Role

Industry Consumer Packaged Goods

Job Function Analyze consumer/shoppers data to drive category growth for Hershey across designated retailers

Role Subtype Category Analyst

Keywords for Your Resume

category analystfoodcpG salesjdairinumeratorsymphony loyalty datasyndicated datacategory management toolspresentation to customerspowerpointcross-functional collaborationshopper insightsdemand planningretailcategory growthmarket trendscpG sales experienceconsumer packaged goods

Deal Breakers

Bachelor's Degree Required, 1-3 years CPG sales experience, Experience with JDA/IRI/Numerator/Symphony

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Category Analyst Food

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