About this role
Support the execution and optimization of Search & DSP commerce media marketing campaigns for clients across marketplace channels. Use performance tracking and campaign data analysis to deliver ROI and conversion-rate improvements while maintaining high client satisfaction and retention.
Key Responsibilities
- Build, drive, and optimize Search & DSP campaigns for client goals
- Foster client rapport with weekly interactions and retention targets
- Integrate Tinuiti product/technology suite into campaign activations
- Analyze campaign data for actionable insights and optimization
- Assess and diagnose opportunities for improvement to drive growth and profitability
Technical Overview
Works with commerce media platforms and analytics to measure and optimize Search & DSP campaign performance. Interprets cross-channel trends and communicates strategy behind client KPIs, while staying current on platform program updates and maintaining required certifications.
Ideal Candidate
The ideal candidate is an entry-level commerce media marketer who can build, drive, and optimize Search & DSP campaigns and use analytics to improve performance against conversion rates and ROI. They proactively manage client success with strong communication habits and maintain required platform certifications while staying current on commerce media platform updates.
Must-Have Skills
Builddriveand optimize Search & DSP marketing campaignsAnalyze campaign data to extract actionable insightsMaintain annual certifications for relevant commerce media platformsCommunicate holistic strategy behind clients’ KPIs
Nice-to-Have Skills
Maintain comprehensive knowledge of relevant commerce media platformsProactively educate clients on program updates and benefits
Tools & Platforms
Walmart DSPTargetKrogerABSCOCostco
Required Skills
Search & DSP marketing campaignsDSP marketing campaignsconversion ratesROIcampaign performance metricsperformance trackingcampaign optimizationdata analysisanalytics toolscross-channel dataclient satisfactionClient RetentionWalmart DSPTargetKrogerABSCOCostcoannual certificationscommerce media platformsclient KPI interpretation
Hard Skills
Search & DSP marketing campaignsDSP marketing campaignsconversion ratesROIclient campaign performance metricscampaign buildcampaign drivecampaign optimizationperformance trackingdata analysisanalytics toolscross-channel data/insightsclient KPI interpretationcommerce media platform knowledgeannual certifications for relevant commerce media platformsclient satisfactionclient retentionWalmart DSPTargetKrogerABSCOCostcoweekly client interactions via phoneweekly client interactions via emailweekly client interactions in-person meetingsstrategy communication
Soft Skills
client rapportclient collaborationclient communicationproactive assessmentdiagnosing opportunities for improvementaccountabilitycross-functional collaborationrelationship buildingdata-driven communicationweekly cadence management
Certifications
Required
annual certifications for relevant commerce media platforms
Keywords for Your Resume
Commerce Media SpecialistMarketplaces SpecialistSearch & DSP marketing campaignsDSP marketing campaignsconversion ratesROIcampaign performance metricsperformance trackingcampaign optimizationdata analysisanalytics toolscross-channel dataclient satisfactionClient Satisfaction scoreClient RetentionWalmart DSPTargetKrogerABSCOCostcoweekly interactionsannual certificationscommerce media platforms
Deal Breakers
Must be able to build, drive, and optimize Search & DSP marketing campaigns, Must maintain annual certifications for relevant commerce media platforms
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