About this role
Communications Specialist - Social Media will support Hormel Foods' digital communications across corporate social accounts, websites, and online platforms. The role focuses on social media management, content development, website updates, and analytics to keep the online presence engaging and optimized.
Key Responsibilities
- Content development for corporate and SPAM Museum social accounts
- Social media management and scheduling
- Social listening and analytics
- Copywriting for web and social platforms
- Website content changes
Technical Overview
Non-IT marketing role with emphasis on CMS, social media platforms, SEO basics, video editing, and copywriting to support brand and corporate communications.
Ideal Candidate
The ideal candidate is a mid-level marketing communications professional with 2-5 years of social media and content management experience, strong copywriting ability, CMS familiarity, and a working knowledge of SEO basics. They should be comfortable coordinating editorial calendars and optimizing content for engagement and search visibility.
Must-Have Skills
Bachelor's degree in communicationsjournalismEnglish or a related fieldExcellent written and verbal communicationAbility to manage multiple tasks and projects simultaneouslyWillingness to learn and stay up-to-date on new toolstechnologiesand industry trendsFamiliarity with content management systemsFamiliarity with social media platformsFamiliarity with basic graphic design toolsBasic knowledge of SEOBasic knowledge of GEO best practicesFamiliarity with video editing tools
Nice-to-Have Skills
Experience with website managementExperience with social listeningExperience creating editorial calendarsKnowledge of search visibility metrics
Required Skills
Content Management SystemsSocial Media PlatformsCopywritingWebsite ManagementSEOGEO best practicesVideo EditingGraphic Design ToolsAnalyticsSocial ListeningEditorial CalendarsContent DevelopmentBrand Websites
Hard Skills
Content Management SystemsSocial Media PlatformsCopywritingWebsite ManagementSearch Engine OptimizationSEOGEO best practicesVideo EditingGraphic Design ToolsAnalyticsSocial ListeningEditorial Calendars
Soft Skills
Excellent written and verbal communicationAttention to detailStrong organizational skillsAbility to manage multiple tasksWillingness to learnAdaptabilityIndependent work ethicInterpersonal skills
Keywords for Your Resume
communications specialistsocial mediacontent management systemscmsseosearch engine optimizationgeo best practicesvideo editinggraphic design toolscopywritingwebsite managementsocial listeningeditorial calendarsbrand websitesanalyticscontent developmentsocial media managementgenerative aibrand voicedigital communicationsSEO
Deal Breakers
Must be authorized to work in the United States without employer sponsorship
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