About this role
This role develops and scales Pillars of Wellness’s external Continuing Education (CE) offerings. You’ll create a go-to-market strategy, build B2B partnerships, define pricing and revenue targets, and collaborate with marketing to drive registrations for workshops, courses, webinars, and live events.
Key Responsibilities
- Develop CE go-to-market strategy for high-demand clinical topics
- Drive B2B sales and partnerships to sell bulk training and sponsorships
- Build pricing models and revenue targets for CE offerings
- Partner with marketing to optimize landing pages, email funnels, and social media campaigns
- Recruit and coach speakers/subject matter experts and perform competitive analysis
Technical Overview
Non-software role focused on CE product strategy and commercialization, including catalog expansion, competitive analysis, speaker/subject matter expert sourcing, and go-to-market execution across webinars, asynchronous courses, and live events.
Ideal Candidate
The ideal candidate is a business-minded CE program builder who understands continuing education commercialization—go-to-market strategy, B2B partnerships, pricing, and scaling a course/workshop catalog. They can collaborate with marketing to drive registrations and recruit/coach speakers or subject matter experts for high-demand clinical topics.
Must-Have Skills
go-to-market strategyB2B sales and partnershipspricing models and revenue targetsmarketing collaboration (landing pagesemail funnelssocial media campaigns)speaker scouting and recruiting subject matter expertscompetitive analysis
Required Skills
Continuing Education (CE) program developmentNBCC Continuing Education (CE) Providergo-to-market strategyB2B sales & partnershipspricing modelsrevenue targetswebinar commercializationasynchronous courseslive eventslanding pagesemail funnelssocial media campaignscatalog expansionspeaker scoutingsubject matter expert recruitingcompetitive analysis
Hard Skills
continuing education (CE) program developmentNBCC Continuing Education provider program operationsgo-to-market strategyB2B salesbusiness developmentpartnership outreachpricing model developmentrevenue target settingwebinar commercializationasynchronous course commercializationlive event commercializationmarketing collaborationlanding page optimizationemail funnel optimizationsocial media campaign optimizationcatalog expansion strategyspeaker scoutingrecruiting subject matter expertscoaching speakerscompetitive analysismarket gap analysisidentifying high-demand clinical topicsbuilding CE workshops and coursesforging partnerships with external agenciesgenerating revenue streamsstatewide workshop packagingmentorship and continuing education content packaging
Soft Skills
strategic thinkingbusiness acumenvisionary leadershipcross-functional collaborationpartnership buildingcommunicationrelationship managementinitiative and ownershipcommercial mindset
Certifications
Required
NBCC Continuing Education (CE) Provider
Keywords for Your Resume
Continuing Education (CE)CE Program DevelopmentStrategy SpecialistNBCC Continuing Education (CE) Providerprogram developmentgo-to-market strategyB2B Salesbusiness developmentpartnershipsrevenue growthpricing modelsrevenue targetswebinarsasynchronous courseslive eventslanding pagesemail funnelssocial media campaignscatalog expansionspeaker scoutingsubject matter expertscompetitive analysisworkshopscoursesremoteB2B sales
Deal Breakers
Must understand continuing education (CE) program development and commercialization, Must demonstrate go-to-market strategy and B2B sales/partnership capabilities, Must be able to develop pricing models and revenue targets
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