About this role
The Cultural Programs & Brand Manager develops and executes cultural initiatives that grow Global Art Institute’s brand across audiences. The role blends brand strategy, SEO and multichannel marketing with end-to-end event production for exhibitions and live experiences.
Key Responsibilities
- Develop and execute brand strategies across digital, print, and in-person channels
- Manage SEO strategy and analyze campaign performance metrics for ROI
- Produce cultural programs and events from concept through execution
- Manage event documentation including contracts, permits, insurance records, and vendor agreements
- Track revenue/expenditures and manage budgets; handle client communications
Technical Overview
This role emphasizes marketing analytics and SEO, using campaign performance metrics to refine strategy and increase ROI. It also requires managing digital and social platforms while coordinating event execution details and documentation.
Ideal Candidate
The ideal candidate is a marketing and events professional who can lead brand strategy, multichannel marketing, and cultural programming end-to-end. They have strong knowledge of SEO and performance measurement, plus the ability to manage exhibitions and event production with budgets, contracts, permits, and vendor coordination.
Must-Have Skills
Develop and execute comprehensive brand strategies that grow visibility across digitalprintand in-person channelsEnsure brand consistency across all marketing materials and social platformsProduce public-facing content including exhibition copypress releasesemail campaignsand social mediaManage SEO strategy and digital platform presenceAnalyze campaign performance metrics to refine strategies and increase ROIDesign and implement cultural programsProduce all events from concept through executionManage event documentation including contractspermitsinsurance recordsvendor agreementsTrack revenue and expenditures for programming and manage budgetsManage all social media platformsExecute multichannel marketing strategies across digitale-commerceand in-person channels
Tools & Platforms
Nielsen insightsSEO strategySocial media platforms
Required Skills
brand strategybrand storytellingmultichannel marketingSEO strategycampaign performance metricsROImarket researchNielsen insightscultural programmingevent productionexhibitionsgallery openingsbrand activationslive performancesevent documentationcontractspermitsinsurance recordsvendor agreementsbudget managementrevenue and expenditures trackingsocial media managemente-commerce
Hard Skills
Brand strategyBrand storytellingMultichannel marketingSEO strategyDigital platform presenceCampaign performance metricsMeasuring ROIMarket researchNielsen insightsDevelop and execute cultural brand strategies across digitalprintand in-person channelsEnsure brand consistencyProduce public-facing content including exhibition copyProduce public-facing content including press releasesProduce public-facing content including email campaignsProduce public-facing content including social mediaCultural programmingEvent productionExhibition productionGallery openings productionBrand activations productionPrivate collector events productionLive performance productionEvent documentation managementContracts managementPermits managementInsurance records managementVendor agreements managementClient communicationsTrack revenue and expenditures for programmingProcess depositsProcess invoicesPurchase authorizationsBudget managementProduction meetings coordinationPost-event follow-upManage social media platformsExecute multichannel marketing strategies across digitale-commerceand in-person channelsEvent inquiry handling
Soft Skills
Timely and professional communicationCustomer and partner communicationCross-functional coordinationClient relationship managementOrganizationStrategic thinkingMarket-facing responsiveness
Keywords for Your Resume
Cultural Programs & Brand ManagerBrand Strategy & Communicationsbrand consistencySEO strategydigital platform presencecampaign performance metricsincrease ROImarket researchNielsen insightsCultural Programming & Event Productionevent productionexhibitionsgallery openingsbrand activationsprivate collector eventslive performancesevent documentationcontractspermitsinsurance recordsvendor agreementsclient communicationstrack revenue and expendituresprocess depositsprocess invoicespurchase authorizationsbudgetsproduction meetingspost-event follow-upSocial Media & Multichannel Marketingmanage social media platformsmultichannel marketinge-commercebrand strategy
Deal Breakers
Must be able to develop and execute brand strategies across digital, print, and in-person channels, Must manage SEO strategy and analyze campaign performance metrics, Must produce events from concept through execution and manage event documentation
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