About this role
Own digital experience strategy across UX, web personalization, SEO, and UI/creative direction for client engagements. Lead discovery, translate research into journey maps and IA frameworks, and drive measurable experimentation and optimization using enterprise platforms.
Key Responsibilities
- Lead client discovery and user research,
- Translate findings into journey maps, IA, sitemaps, and wireframe recommendations,
- Define personalization strategy including segmentation logic and lifecycle rules,
- Lead experimentation strategy including hypotheses and iteration,
- Partner with platform engineers/design specialists to implement digital experience strategy
Technical Overview
Leads strategy for scalable testing and publishing programs using Adobe Experience Manager (AEM) and Optimizely, including audience segmentation, behavioral triggers, lifecycle-based experience rules, and experiment design/interpretation. Works closely with platform engineers and design specialists to translate concept into implementation.
Ideal Candidate
The ideal candidate is a strategic digital experience professional who has led UX strategy, web personalization, and SEO initiatives for B2B and B2C brands. They bring strong client-facing discovery and workshop facilitation experience, and hands-on familiarity with Adobe Experience Manager (AEM) and Optimizely, including testing/experimentation and audience rules configuration.
Must-Have Skills
UX strategydigital experience strategy across UXweb personalizationSEOand UI and creative directionenterprise platform fluencyAdobe Experience Manager (AEM)Optimizelytesting and experimentation strategyclient discovery including stakeholder interviewsusability testingjourney mapsinformation architecture (IA) frameworksaudience segmentation logicbehavioral triggers
Nice-to-Have Skills
partnering with internal Decision Science teamconfiguring audience rules in these platforms
Tools & Platforms
Adobe Experience Manager (AEM)Optimizely
Required Skills
UX strategyuser behavior analysisdata-driven insightsdigital experience strategyweb personalizationSEOUI and creative directionstakeholder interviewsheuristic reviewsusability testingjourney mapsinformation architecture (IA) frameworkssitemapscontent strategywireframe-level recommendationsclient workshops facilitationbuyer behavior researchaudience intelligenceexperience principles and strategic guardrailsaudience segmentation logicbehavioral triggerscontent variant frameworkslifecycle-based experience rulestesting and experimentation strategywriting strong hypothesestest structures designinterpreting resultsiterationAdobe Experience Manager (AEM)Optimizelycontent publishingrunning experimentsconfiguring audience rules
Hard Skills
UX strategyuser behavior analysisdata-driven insightsdigital experience strategyweb personalizationSEOUI and creative directionstakeholder interviewsheuristic reviewsusability testingjourney mapsinformation architecture (IA) frameworkssitemapscontent strategywireframe-level recommendationsclient workshops facilitationbuyer behavior researchaudience intelligenceexperience principles and strategic guardrailsaudience segmentation logicbehavioral triggerscontent variant frameworkslifecycle-based experience rulestesting and experimentation strategywriting strong hypothesestest structures designinterpreting resultsiterationenterprise platformsAdobe Experience Manager (AEM)Optimizelycontent publishingrunning experimentsconfiguring audience rules
Soft Skills
client-facing communicationworkshop facilitationconfidence to challenge assumptionsexecution rigorstrategic thinkingexecution to translate strategy into realitycross-functional collaborationpartnering with platform engineerspartnering with design specialistsstructured frameworkscomplex engagement managementsense of point of view
Keywords for Your Resume
Customer Experience StrategistStrategistCustomer Experiencedigital experience strategyUXweb personalizationSEOUIcreative directionstakeholder interviewsheuristic reviewsusability testingjourney mapsinformation architecturesitemapscontent strategywireframe-level recommendationsworkshopsbuyer behavioraudience intelligenceexperience principlesstrategic guardrailsaudience segmentation logicbehavioral triggerscontent variant frameworkslifecycle-based experience rulestesting and experimentation strategyhypothesesAdobe Experience Manager (AEM)OptimizelyUX strategy
Deal Breakers
Demonstrated fluency with Adobe Experience Manager (AEM) and/or Optimizely, Experience owning digital experience strategy across UX, web personalization, and SEO
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