Position Details

Salary $114K – $218K USD / year

Type Not Specified

Experience senior

Exp. Years 6 years

Education Bachelor's degree

Category Data & Analytics

About this role

Decision Science Analyst Senior provides decision support for marketing across USAA, applying advanced analytics to measure incremental lift, attribution, and KIP performance, and delivering data-driven recommendations to improve marketing outcomes.

Key Responsibilities

Leverages advanced business, analytical and technical knowledge to influence solution strategies
Applies innovative quantitative approaches to drive insight to action
Translates recommendations into communication materials for management
Incorporates visualization to support points of analysis
Identifies and gathers relevant data sources and ensures data hygiene

Technical Overview

Leveraging SQL/SAS, Tableau/Power BI, Python/R for data analysis, visualization, and modeling; involves data wrangling, data mining, and cloud data sources with a focus on marketing analytics and decision science.

Ideal Candidate

The ideal candidate is a senior decision science analyst with 6+ years in data & analytics, strong SQL/SAS and BI skills, and deep experience with incrementality testing and marketing attribution to optimize insurance marketing outcomes.

Must-Have Skills

Bachelor's degree in quantitative analytics field OR 4 years of related experience6 years of data & analytics experience OR 4 years + up to 2 years progressive in industry responsibilityAdvanced knowledge of data analysis tools and SQLSASBI toolsExperience with new and emerging data setsdata wrangling

Nice-to-Have Skills

Incrementality testing designMarketing KPIs (AttributionLTVROAS)Biases in experimentationCloud data experience

Tools & Platforms

TableauPower BISQLSASExcelPythonR

Required Skills

SQLSASTableauPower BIPythonRExcelData VisualizationKPI reportingIncrementality testingMarketing KPIsAttributionData wranglingData miningCloudStreaming/NRT data

Hard Skills

SQLSASTableauPower BIPythonRExcelData VisualizationKPI reportingIncrementality testingMarketing KPIsAttributionData wranglingData miningCloudStreaming/NRT data

Soft Skills

CommunicationStrategic thinkingLeadershipStakeholder managementTeamwork

Industry & Role

Industry Insurance

Job Function Provide decision support and analytics to optimize marketing measurement and incrementality testing

Role Subtype Data Scientist

Tech Domains SQL / PostgreSQL, SAS, Tableau, Power BI, Python, R, Excel, Cloud, Data Visualization, Data mining

Keywords for Your Resume

Decision Science Analyst SeniorMarketing MeasurementIncrementality TestingAttributionLTVROASData wranglingData miningPythonSQLSASTableauPower BIExcelStatisticsEconomicsOperations ResearchData visualizationCloud

Deal Breakers

Lack of 4+ years progressive analytics experience, No SQL/SAS/BI tools experience, No incrementality testing experience

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