✦ Luna Orbit — Marketing & Digital Marketing

Demand Gen Manager, Regional

at Cambium Learning Group

📍 Remote, US Remote Posted April 02, 2026
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Position Details

Type Full-Time
Experience senior
Exp. Years 5–7 years
Education Bachelor’s degree in Marketing, Communications, Business, or related field
Category Marketing & Digital Marketing

About this role

Regional Demand Gen Manager reports into education-focused marketing leadership to design and execute scalable demand programs across priority regional markets, driving awareness, acquisition, and pipeline velocity through multi-channel campaigns and partnerships with regional field marketing and content teams.

Key Responsibilities

  • Design regional demand programs
  • Develop and manage regional demand and conversion programs for ~15 Tier 1 states
  • Build scalable digital campaigns
  • Execute regional campaigns (geo-targeted ads, content syndication, regional paid/organic search, email, social)
  • Collaborate with field marketing, product marketing, and sales leadership
  • Monitor ROI and funnel performance

Technical Overview

Stack includes CRM and marketing automation (Salesforce.com, Eloqua, Oracle Eloqua) with a digital marketing toolkit spanning email, social media, paid search, and content marketing. Emphasis on data-driven optimization and ROI tracking.

Ideal Candidate

The ideal candidate is a senior-level demand generation professional with 5+ years of experience in education technology or publishing, proficient in Salesforce and Oracle Eloqua, and data-driven in creating regional campaigns that scale across ~15 Tier 1 states. They excel at multi-channel marketing, collaborating cross-functionally, and translating insights into measurable pipeline growth.

Must-Have Skills

Bachelor’s degree in MarketingCommunicationsBusinessor related field5–7 years of experience creating and executing demand generation programsProficiency with Salesforce.comMarketing automation systems (Eloqua preferred)Excellent verbal and written communication skillsHighly organizeddetail-orientedand able to manage multiple priorities

Nice-to-Have Skills

Strategic and AnalyticalInnovative and ScalableCollaborative PartnerResults-OrientedCross-functional Collaboration

Tools & Platforms

SalesforceSalesforce.comOracle EloquaEloquaMarketing Automation

Required Skills

Bachelor’s degree in MarketingCommunicationsBusinessor related field5–7 years demand generationSalesforce.comEloquaOracle Eloquainbound/outbound marketingdigital marketingemail marketingsocial media marketingcontent marketinglead generationmulti-channel campaignsROIpipeline managementdata-driven insights

Hard Skills

Salesforce.comSalesforceMarketing AutomationEloquaOracle EloquaInbound marketingOutbound marketingDigital marketingEmail marketingSocial media marketingContent marketingContent syndicationPaid searchOrganic searchGeo-targeted digital advertisingLead generationMQLSQLROIPipeline managementMulti-channel campaignsData-driven insights

Soft Skills

Strong communicationCollaborativeAnalytical mindsetStrategic thinkingDetail-orientedProject managementCross-functional teamwork

Industry & Role

Industry Education
Job Function Lead regional demand generation programs to accelerate growth and pipeline across priority markets.
Role Subtype Demand Generation Manager

Keywords for Your Resume

demand gen managerdemand generationregionalmarketing automationsalesforce.comSalesforceEloquaOracle Eloquainbound marketingoutbound marketingdigital marketingemail marketingsocial media marketingcontent marketingcontent syndicationpaid searchorganic searchgeo-targeted digital advertisinglead generationMQLSQLROIpipelinemulti-channelregional campaignsdata-drivenanalyticslead pipeline managementDemand Gen ManagerDemand GenerationSalesforce.comMarketing AutomationLead generationPipelineMulti-channel

Deal Breakers

Not located in the US or unable to reside in the US, Lack of Salesforce.com or marketing automation experience, Less than 5 years of relevant demand generation experience, Not able to work remote

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