Position Details
About this role
Manage demand generation programs for Alkami’s digital banking solutions, executing and optimizing integrated multi-channel campaigns to generate and nurture leads. Partner with sales, product, and client success teams to deliver performance reporting and support senior leadership buy-in and budget alignment.
Key Responsibilities
- Build and execute account-based marketing campaigns across web, email, social, and programmatic advertising
- Monitor and optimize campaigns and programs
- Understand customer personas and buying preferences
- Create content to target consumers throughout the customer lifecycle
- Measure, analyze, and report campaign performance to leadership
Technical Overview
This role is centered on digital marketing execution with a strong focus on demand generation and ABM. It involves designing, managing, and optimizing integrated campaigns across web, email, social, programmatic advertising, targeted ABM, and events, with performance measurement and reporting.
Ideal Candidate
The ideal candidate is a mid-level demand generation marketer with 5+ years of demand generation experience in SaaS and Martech. They are strong in building integrated digital marketing campaigns across web, email, social, programmatic advertising, targeted ABM, and events, and can measure results through performance reporting while partnering closely with sales, product, and client success.
Must-Have Skills
Nice-to-Have Skills
Tools & Platforms
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
5+ years of demand generation experience in SaaS and Martech, Bachelor’s degree in Business, Marketing, or a related field or equivalent work experience, Demonstrated experience working with sales, product and client success organizations
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