Position Details

Salary $100K – $125K USD / year

Type Full-Time

Experience senior

Exp. Years 5–10 years

Education Not specified

Category Marketing & Digital Marketing

About this role

Demand Generation Manager responsible for building and scaling NetCov’s pipeline engine across digital and account-based channels. Owns campaign strategy, ABM programs, and funnel performance to generate qualified pipeline and measurable revenue outcomes.

Key Responsibilities

Demand strategy & pipeline planning
Campaign development & execution
ABM program development
Funnel management & conversion optimization
Sales alignment & pipeline integration

Technical Overview

Not content creation; collaborates with Content Marketing to align messaging. Requires experience with marketing automation platforms (HubSpot) and ABM/intents tools (6sense, ZoomInfo, Demandbase), plus paid media across LinkedIn, Google, and Bing.

Ideal Candidate

The ideal candidate is a senior demand generation manager with 5-10 years in B2B marketing, strong ABM experience, and a track record of generating measurable pipeline. Must be proficient with HubSpot and ABM tools (6sense, ZoomInfo, Demandbase) in a private equity-backed, high-growth environment.

Must-Have Skills

5–10 years of experience in B2B demand generationgrowth marketingor digital marketingproven track record of generating measurable pipelineexperience with marketing automation platforms (HubSpot preferred)experience with ABM and intent-based marketing tools

Nice-to-Have Skills

experience in cybersecuritycloud servicesmanaged servicesor B2B technologyprivate equity-backed or high-growth environmentexperience with 6senseZoomInfoDemandbase

Tools & Platforms

HubSpot6senseZoomInfoDemandbase

Required Skills

5-10 years in B2B demand generationABMmulti-channel campaignsHubSpot6senseZoomInfoDemandbasepaid mediaLinkedInGoogleBI/analytics

Hard Skills

HubSpot6senseZoomInfoDemandbasepaid mediaLinkedInGoogleBingABMmarketing automationanalytics

Soft Skills

analytical thinkingcross-functional collaborationcommunicationproblem-solvingtime management

Industry & Role

Industry SaaS

Job Function Lead demand generation, ABM, and funnel management to drive pipeline and revenue for B2B tech services

Role Subtype Demand Generation Manager

Tech Domains HubSpot, 6sense, ZoomInfo, Demandbase

Keywords for Your Resume

Demand Generation Managerdemand strategypipeline planningABMaccount-based marketingHubSpot6senseZoomInfoDemandbaseLinkedInGoogleBingpaid mediawebinarevent promotionABM toolsRevOpsMQLSQLcybersecuritycloud servicesprivate equity-backeddemand generation managerabmhubspotzoominfodemandbaselinkedingooglepipeline

Deal Breakers

Lack of ABM experience, No experience with HubSpot or ABM tools, No experience in a PE-backed or high-growth environment

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