Position Details

Type Full-Time

Experience mid

Exp. Years 2-5 years

Education Not specified

Category Marketing & Digital Marketing

About this role

This role involves planning and executing full-funnel demand generation campaigns across multiple channels, optimizing for conversions, and collaborating with sales and product teams to drive revenue growth.

Key Responsibilities

Plan and execute campaigns
Develop SEO/AEO strategies
Optimize channels
Analyze marketing data
Collaborate with sales and product teams

Technical Overview

Focuses on digital marketing strategies including SEO, AEO, GEO, paid media, and analytics tools like Salesforce, Marketo, HubSpot, and GA4.

Ideal Candidate

The ideal candidate is a mid-level demand generation marketer with 2+ years experience in SaaS, skilled in full-funnel campaign management, SEO/AEO strategies, and marketing analytics, with proficiency in Salesforce and marketing automation tools.

Must-Have Skills

Manage full-funnel campaignsDevelop SEO/AEO strategiesOptimize paid and organic channelsAnalyze marketing dataCollaborate with sales and product teams

Nice-to-Have Skills

DreamdataA/B TestingCROGifting and Engagement Strategies

Tools & Platforms

SalesforceMarketoHubSpotGA4Dreamdata

Required Skills

Demand GenerationSEOAEOGEOPaid MediaContent MarketingCROMarketing AnalyticsSalesforceMarketoHubSpotGA4

Hard Skills

Demand GenerationSEOAEOGEOPaid MediaContent MarketingConversion Rate OptimizationMarketing AnalyticsSalesforceMarketoHubSpotGA4

Soft Skills

Analytical ThinkingCollaborationCreativityProblem-SolvingCommunication

Industry & Role

Industry SaaS / Marketing Technology / Demand Generation

Job Function Demand Generation Manager for SaaS marketing

Keywords for Your Resume

Demand GenerationSEOAEOGEOPaid MediaContent MarketingConversion Rate OptimizationMarketing AnalyticsSalesforceMarketoHubSpotGA4Full-Funnel CampaignsOrganic GrowthPaid AcquisitionA/B TestingCRO

Deal Breakers

Lack of experience in SaaS demand generation, Inability to manage full-funnel campaigns, No proficiency with Salesforce or marketing automation tools

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