✦ Luna Orbit — Marketing & Digital Marketing

Demand Generation Marketing Manager

at Merative

📍 Remote, US Remote 💰 $130K – $195K USD / year Posted April 08, 2026
Apply Now → ← Browse All Jobs

Position Details

Salary $130K – $195K USD / year
Type Not Specified
Experience senior
Exp. Years 10+ years
Education Not specified
Category Marketing & Digital Marketing

About this role

Lead demand generation marketing initiatives to drive pipeline across healthcare IT customers, managing multi-channel campaigns and collaborating with sales to optimize lead quality and conversion.

Key Responsibilities

  • Own always-on, multi-channel demand gen campaigns
  • Manage demand gen budget and KPIs
  • Track funnel performance and ROI
  • Collaborate with Sales and SDR to align on lead quality and conversions
  • Leverage marketing stack for clean data and scalable campaigns

Technical Overview

Proficient with marketing automation (HubSpot, Marketo, Pardot) and CRM (Salesforce); strong analytics and ROI focus; experience with digital marketing, SEO/SEM, email marketing, and lead nurturing.

Ideal Candidate

The ideal candidate is a senior marketing leader with 10+ years in B2B demand generation, proficient in marketing automation platforms (HubSpot, Marketo, Pardot) and Salesforce. They excel at translating complex healthcare tech offerings into measurable campaigns across digital, SEM/SEO, email, and events, driving pipeline and ROI.

Must-Have Skills

10+ years of experience building B2B demand genExperience with marketing automation platforms HubSpotMarketoPardotCRM systems SalesforceStrong analytical skillsExperience in SaaS or technology environmentsCross-team collaboration with SalesAbility to translate complexity into actionUnderstanding of full marketing and sales funnel

Nice-to-Have Skills

Management experienceProduct marketing experience preferredHealthcare technology experience

Tools & Platforms

HubSpotMarketoPardotSalesforce

Required Skills

10+ yearsB2B demand genmarketing automation platformsSalesforceSEOSEMAEOdigital marketingemail marketinganalytics

Hard Skills

HubSpotMarketoPardotSalesforceMarketing AutomationCRM systemsSEOSEMAEODigital MarketingEmail MarketingLead NurturingAnalyticsROIFunnel Performance

Soft Skills

AnalyticalStorytellingCross-Team CollaborationCommunicationProblem-Solving

Industry & Role

Industry Healthcare IT
Job Function Drive revenue growth through strategic demand generation across multiple channels for healthcare IT products
Role Subtype Marketing Manager

Keywords for Your Resume

demand generation marketing manageralways-onmulti-channel demand gen campaignsdigitalSEMSEOAEOemailsocialeventsMQLsMarketing Automation platformsHubSpotMarketoPardotSalesforceCRM systemsROIfunnel performancelead generationSaaShealthcare technologyremoteCRM

Deal Breakers

No 10+ years of B2B demand gen experience, No experience with marketing automation platforms (HubSpot/Marketo/Pardot), No Salesforce experience

Apply for this Position →

Get matched to jobs like this

Luna finds roles that fit your skills and career goals — no endless scrolling required.

Create a Free Profile