Position Details

Type Not Specified

Experience mid

Exp. Years 2-4 years

Category Marketing & Digital Marketing

About this role

Demand Generation Specialist responsible for executing lead generation and nurture programs across events, webinars, referrals, and partner initiatives, coordinating with Sales to optimize SQL conversion and pipeline impact.

Key Responsibilities

Own lead gen and funnel workflows for events
Build registrations and manage emails for webinars
Manage referrals and partner marketing campaigns
Maintain campaign tracking and attribution
Ensure timely lead handoff to Sales

Technical Overview

HubSpot-focused marketing operations with campaigns across tradeshows, webinars, and partner programs; emphasis on lead scoring, MQL/SQL, and attribution.

Ideal Candidate

The ideal candidate is a hands-on B2B marketer with 2-4 years of demand generation and strong HubSpot expertise, capable of running events, webinars, referrals, and partner initiatives while measuring ROI and pipeline influence.

Must-Have Skills

2–4 years of experience in B2B marketing execution or demand generationEvent marketing experience (pre- and post-event campaigns)Strong marketing operations and automation skills (HubSpot)Experience executing email campaignslanding pagesand workflowsStrong coordination and ability to work within defined processes

Nice-to-Have Skills

Experience in B2B servicesPartner/co-marketing experienceExposure to regulated industries (compliancehealthcaresafetyrisk management)Experience repurposing education/compliance content into campaigns

Tools & Platforms

HubSpotHubSpot WorkflowsPower BI

Required Skills

HubSpotlead nurturinglead scoringMQL/SQLcampaign managementeventswebinarsROI attribution

Hard Skills

HubSpotlead nurturinglead scoringMQL/SQLcampaign managementtradeshowswebinarsHubSpot workflowsmarketing automationROI attribution

Soft Skills

coordinationproject managementcommunicationteam collaborationanalytical thinking

Industry & Role

Industry B2B Services

Job Function Execute and optimize demand generation programs to support SQL conversion and pipeline growth

Role Subtype Demand Generation Specialist

Keywords for Your Resume

demand generationlead nurturinghubspothubspot workflowslead scoringmqlsqlroi attributioncampaign managementtradeshowswebinarseventsmarketing operationsb2bpartner marketingco-marketingregulated industriescomplianceHubSpotMQLSQLROI attributionB2B

Deal Breakers

Lack of HubSpot experience, No experience with events or webinars, Unwillingness to travel 3-4 tradeshows per year

Apply for this Position →

Get matched to jobs like this

Luna finds roles that fit your skills and career goals — no endless scrolling required.

Create a Free Profile