✦ Luna Orbit — Software Engineering

Developer Advocacy Director

at Vercel

📍 Hybrid - San Francisco, New York City Hybrid Posted March 20, 2026
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Position Details

Type Full-Time
Experience lead
Exp. Years Not specified
Education Not specified
Category Software Engineering

About this role

Vercel seeks a Developer Advocacy Director to lead their Developer Experience team, focusing on scaling developer programs, building technical artifacts, and shaping how developers adopt Vercel's platform. The role involves strategic leadership, content creation, and cross-team collaboration.

Key Responsibilities

  • Lead DevRel function
  • Guide Vercel Labs strategy
  • Operationalize agent-first advocacy
  • Turn developer insights into product impact
  • Define technical and narrative standards

Technical Overview

The role involves expertise in developer ecosystems, web development, agent-native development, and building reference architectures and benchmarks. Familiarity with Vercel's platform, Next.js, and AI SDKs is advantageous.

Ideal Candidate

The ideal candidate is a senior-level professional with extensive experience leading developer relations or advocacy teams, particularly in web development and cloud platforms. They possess strong strategic, technical, and communication skills, and are capable of scaling developer programs and building technical artifacts.

Must-Have Skills

Leading Developer Relations or Developer Advocacy teamsExperience with developer ecosystemsContent creation for technical audiencesProduct feedback and iterationWeb development experience

Nice-to-Have Skills

Experience with agent-native developmentExperience with Next.jsExperience with AI SDKsBuilding technical artifactsScaling developer programs

Tools & Platforms

Next.jsAI SDKVercel platformDeveloper content tools

Required Skills

developer relationsdeveloper advocacyagent-driven developmentcontent creationproduct feedbackweb developmentreference architecturesbenchmarksdeveloper ecosystemstechnical contentleadershipstrategic thinkingcommunicationcollaborationproblem-solving

Hard Skills

Developer RelationsDeveloper AdvocacyAgent-driven developmentContent creationProduct feedbackWeb developmentReference architecturesBenchmarksDeveloper ecosystemsTechnical content

Soft Skills

LeadershipStrategic thinkingCommunicationCollaborationProblem-solvingEntrepreneurial mindset

Industry & Role

Industry SaaS
Job Function Lead developer relations and advocacy to enhance developer experience and product adoption
Role Subtype Developer Advocacy Director
Tech Domains Active Directory, Microsoft 365, Azure, Amazon Web Services, Google Cloud Platform

Keywords for Your Resume

developer relationsdeveloper advocacyagent-driven developmentcontent creationproduct feedbackweb developmentreference architecturesbenchmarksdeveloper ecosystemstechnical contentleadershipstrategic thinkingcommunicationcollaborationproblem-solvingagent-native development

Deal Breakers

Lack of leadership experience in developer relations, No experience with developer ecosystems or content creation, Inability to work remotely or in a hybrid environment

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