Position Details

Salary $45K – $79K USD / year

Type Part-Time

Experience mid

Exp. Years 2+ years

Education Not specified

Category Marketing & Digital Marketing

About this role

Manage and optimize lead generation campaigns for an insurance agency, focusing on Google Ads and paid social. You will track KPIs like CPL, CPA, and ROAS, improve landing page funnels, and work with the sales team to raise lead quality.

Key Responsibilities

Manage and optimize Google Ads campaigns
Run and scale paid social ads (Facebook/Instagram)
Track and improve CPL, CPA, and ROAS
Build and optimize landing pages and funnels
Analyze performance and adjust strategy with sales input

Technical Overview

Hands-on performance marketing role covering Google Ads campaign management and Facebook/Instagram paid social ads. Responsible for KPI tracking (CPL, CPA, ROAS), landing page and funnel optimization, and iterative campaign testing and launch of new marketing channels.

Ideal Candidate

The ideal candidate is a results-driven digital marketer with 2+ years of experience running Google Ads and Meta Ads for lead generation. They can optimize campaigns to improve CPL, CPA, and ROAS, build and refine landing page funnels, and collaborate with sales to improve lead quality.

Must-Have Skills

Google AdsMeta Adspaid social ads (Facebook/Instagram)lead generationlead funnelstracking KPIs (CPLCPAROAS)analytical and data-driven mindsetself-starter who can take ownership

Nice-to-Have Skills

experience in health insuranceACAor call center lead generationexperience with high call-volume inbound businesses

Tools & Platforms

Google AdsFacebookInstagramlanding pagesfunnels

Required Skills

Google Ads campaignspaid social ads (Facebook/Instagram)lead generationcost per lead (CPL)cost per acquisition (CPA)ROASlanding pagesfunnelscampaign performance analysisoptimize performancescale resultstrack KPIsimprove lead quality

Hard Skills

Google Ads campaignspaid social adsFacebookInstagramlead generationinbound leadscost per lead (CPL)cost per acquisition (CPA)ROASlanding pagesfunnelscampaign performance analysismarketing channel testinglead quality improvementtracking KPIsCPL optimizationCPA optimizationscale resultscall center lead generationACAhealth insurancesupplemental coverage marketingbusiness analysis via performance metrics

Soft Skills

results-drivenhands-on ownershipanalytical and data-driven mindsetself-startercross-functional collaboration with sales teamcommunication

Industry & Role

Industry Insurance

Job Function Drive and optimize inbound lead generation using Google Ads and paid social advertising

Role Subtype Digital Marketing Manager

Keywords for Your Resume

Digital Marketing & Lead Generation ManagerDigital Marketing Managerlead generationGoogle AdsMeta AdsFacebookInstagraminbound leadscost per lead (CPL)CPLcost per acquisition (CPA)CPAROASlanding pagesfunnelscampaign performanceoptimize performancescale resultsself-startermarketing channelstest and launch new marketing channels

Deal Breakers

2+ years experience running Google Ads and Meta Ads, Ability to track and improve CPL, CPA, and ROAS

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