Position Details

Salary $98K – $135K USD / year

Type Full-Time

Experience mid

Exp. Years 5+ years

Education Bachelor's degree from a fully accredited four-year institution or equivalent work experience required

Category Marketing & Digital Marketing

About this role

Develop, execute, and report on customer-facing strategic marketing plans for ChemPoint in Personal Care and Nutrition (PCN). Lead demand and brand-awareness efforts using both traditional and digital campaigns in collaboration with suppliers and product management.

Key Responsibilities

Partner with Product Managers, Industry Managers, and Suppliers to develop targeted marketing plans
Define goals and strategic initiatives
Conduct market analysis to define customer segments and target markets
Serve as marketing lead for Personal Care and Nutrition campaigns to drive demand and/or brand awareness
Measure and report on conversion rates, sales cycle time, and lead generation

Technical Overview

Own end-to-end digital marketing execution across channels including SEO, AEO, PPC advertising, email, social media, and phone campaigns. Use advanced Excel and MS Office Suite to measure and report digital and non-digital conversion rates, lead generation, and sales cycle time, while optimizing processes to improve conversion performance.

Ideal Candidate

The ideal candidate is a mid-level marketing professional with 5+ years of strategic marketing and direct sales experience, focused on executing online digital marketing campaigns. They have strong market analysis skills, can define customer segments and target markets, and are proven in driving conversions and lead generation using channels like SEO, PPC advertising, email, and social media. They are highly proficient in MS Office Suite with advanced Excel and comfortable working on Windows/PC environments.

Must-Have Skills

5+ years of experience in strategic marketingmanagementand direct salesExpertise in developing and executing marketing strategiesprimarily online across all digital marketing channelsStrong knowledge and experience using PC and Windows operating systemsStrong knowledge and experience working with MS Office Suitewith advanced Excel skills

Nice-to-Have Skills

3+ years of experience in a technical or business capacity within the personal care and/or food and beverage formulation industries

Tools & Platforms

PCWindows operating systemsMS Office SuiteExcelOutlookWordPowerPoint

Required Skills

strategic marketing planstraditional and digital marketing campaignsmarket analysiscustomer segmentstarget marketspresentation decksvalue propositionsmessaging frameworksdemand generationbrand awarenessmarketing channels analysisSEOAEOPPC advertisingemailsocial mediaphone campaignscontent developmentprocesses and systems to optimize marketing processconversion rate optimizationdigital and non-digital conversion ratessales cycle timelead generation reportingMS Office Suiteadvanced ExcelWindows operating systemsPC

Hard Skills

strategic marketing planstraditional and digital marketing campaignsmarket analysiscustomer segmentstarget marketspresentation decksvalue propositionsmessaging frameworksdemand generationbrand awarenessmarketing channels analysisSEOAEOPPC advertisingemailsocial mediaphone campaignsdigital engagementtrafficconversionscontent developmentprocesses and systems to optimize marketing processconversion rate optimizationdigital and non-digital conversion rates measurementsales cycle time analysislead generation reportingcustomer-facing marketingMS Office Suiteadvanced Excel skillsWindows operating systemsPC

Soft Skills

cross-functional collaborationstakeholder managementconsultative communicationability to solve complex and challenging problemsenthusiasmpartnering with suppliers and product managementcustomer decision-making support

Industry & Role

Industry Manufacturing

Job Function Develop and execute PCN customer-facing digital marketing strategies to drive demand and maximize new business.

Role Subtype Digital Marketing Manager

Keywords for Your Resume

Digital Marketing Managerstrategic marketing plansdigital marketing campaignsmarket analysiscustomer segmentstarget marketsvalue propositionsmessaging frameworksdemand generationbrand awarenessSEOAEOPPC advertisingemailsocial mediaphone campaignsconversionslead generationconversion ratessales cycle timeMS Office Suiteadvanced ExcelWindows operating systemspresentation decks

Deal Breakers

Bachelor's degree from a fully accredited four-year institution or equivalent work experience required, 5+ years of experience in strategic marketing, management, and direct sales, Strong knowledge and experience working with MS Office Suite, with advanced Excel skills, Strong knowledge and experience using PC and Windows operating systems

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