About this role
The Digital Marketing Specialist supports the marketing team and helps execute the company’s digital marketing strategy. The role focuses on LinkedIn organic presence and running/monitoring paid ads across Facebook, LinkedIn, and Google, along with performance measurement and reporting.
Key Responsibilities
- Lead the LinkedIn strategy for company pages and create posts for all brands
- Make and monitor ads for Facebook, LinkedIn, and Google
- Collaborate with marketing team members and other departments to complete deliverables and support campaigns
- Measure and report on the success of social media posts and ads
- Support the company's digital marketing strategy and initiatives
Technical Overview
This is a performance and content-focused digital marketing role using LinkedIn, Facebook, Google Ads, WordPress, Google Analytics, and Google Tag Manager. The specialist also works with Adobe Acrobat and Adobe Premiere to create and manage marketing assets.
Ideal Candidate
The ideal candidate is a digital marketing professional with 2+ years of experience who has a proven track record achieving digital marketing goals. They can lead LinkedIn strategy for company pages, create organic posts, and manage paid ads across Facebook, LinkedIn, and Google while measuring performance with Google Analytics and Google Tag Manager.
Must-Have Skills
Bachelor’s degree in marketing or communications2+ years’ experience in digital marketing positionProven track record in achieving digital marketing goalsExcellent written and verbal communication skillsAbility to take direction and guidanceAbility to work autonomously during times of limited supervisionAbility to use discretion when dealing with confidential mattersSolid problem-solving skills and decision-making abilities
Nice-to-Have Skills
Preferred experience with LinkedIn company pages and organic social postsPreferred experience with LinkedInFacebookand Google AdsWordPressGoogle Analytics and Tag ManagerAdobe Acrobat and Premiere
Tools & Platforms
LinkedInFacebookGoogle AdsWordPressGoogle AnalyticsGoogle Tag ManagerAdobe AcrobatAdobe Premiere
Required Skills
Digital marketingLinkedIn company pagesorganic social postsLinkedIn strategyFacebook adsLinkedIn adsGoogle AdsWordPressGoogle AnalyticsGoogle Tag ManagerAdobe AcrobatAdobe Premieresocial media posts reportingad monitoringmeasure and report on social media posts and ads
Hard Skills
Digital marketingLinkedIn company pagesOrganic social postsRunning multiple pages at the same timeLinkedIn strategySocial media postsFacebook adsLinkedIn adsGoogle AdsWordPressGoogle AnalyticsGoogle Tag ManagerAdobe AcrobatAdobe PremiereGoogle Analytics and Tag ManagerMeasure and report on the success of social media posts and adsCreating posts for all brandsMake and monitor ads for FacebookLinkedInand GoogleMonitor adsMarketing analytics
Soft Skills
Excellent written and verbal communication skillsAbility to take direction and guidanceWillingness to learnAbility to work collaborativelyAbility to work autonomously during times of limited supervisionAbility to effectively work autonomouslyAbility to use discretion when dealing with confidential mattersSolid problem-solving skillsDecision-making abilitiesCollaborate with marketing team members and other departments
Keywords for Your Resume
Digital Marketing SpecialistDigital marketingLinkedIn company pagesorganic social postsLinkedInFacebookGoogle AdsWordPressGoogle AnalyticsTag ManagerGoogle Tag ManagerAdobe AcrobatAdobe PremiereMeasure and report on the success of social media posts and adsMake and monitor ads for Facebookand GoogleProven track record in achieving digital marketing goalsExcellent written and verbal communication skillsability to take direction and guidanceability to work collaborativelyability to work autonomouslydiscretion when dealing with confidential mattersBachelor’s degree in marketing or communications2+ years’ experience in digital marketing positiondigital marketing
Deal Breakers
Bachelor’s degree in marketing or communications from a four-year college or university (required), 2+ years’ experience in digital marketing position (required), Proven track record in achieving digital marketing goals
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