DIGITAL MARKETING SPECIALIST

Support the execution of digital marketing strategies to drive traffic, improve search visibility, and generate high-quality leads. Manage both paid and organic search initiatives through campaign planning, optimization, SEO support, and performance analytics.

• Plan, build, and optimize paid search campaigns across Google Ads, Meta, and other channels
• Manage and monitor paid search and paid social campaigns
• Conduct A/B testing to improve ad copy, creative, targeting
• Conduct keyword research and assist with on-page SEO optimization
• Track and report key performance metrics and maintain dashboards

Hands-on work across paid search and paid social using Google Ads, Meta, and Bing, paired with SEO support including keyword research and on-page optimization (meta tags, headers, image alt text, internal linking). Tracks and reports performance metrics (CTR, CPC, conversion rate, ROAS, CPA) using tools such as Google Search Console and BrightEdge, and partners for proper tracking/tagging and attribution.

The ideal candidate is an entry-level to early-career digital marketing professional with 2-4 years of SEM and digital marketing experience. They can plan and optimize paid search and paid social campaigns using Google Ads, Meta, and Bing, and support SEO through keyword research and on-page optimization. They are strong with analytics and reporting using CTR, CPC, conversion rate, ROAS, and CPA, including tools like Google Search Console and BrightEdge.