About this role
D.R. Horton is hiring a Digital Marketing Specialist-BLD to strategize, create, and deliver marketing content that supports social media, email campaigns, and SEO-focused website messaging. The role includes analytics reporting and training division users on approved practices and tools.
Key Responsibilities
- Strategize, plan, maintain and manage social media content (Facebook, LinkedIn, etc.)
- Ensure content is approved, accurate and up-to-date
- Report on growth and analytics of social media initiatives
- Develop SEO-friendly website content and launch email campaigns
- Use Google Analytics and email analytics to monitor performance and recommend improvements
Technical Overview
The role is focused on digital marketing execution using Google Analytics and email analytics, plus SEO-friendly content creation and web-based content writing. It also includes CRM database data integrity evaluation and video production coordination.
Ideal Candidate
The ideal candidate is an entry-level digital marketing specialist who can create written and graphical marketing content and manage social media initiatives across Facebook and LinkedIn. They are comfortable using Google Analytics and email analytics to report on performance, optimize campaigns, and produce SEO-friendly web content.
Must-Have Skills
designcreationand delivery of marketing related content (written and graphical)strategizeplanmaintain and manage content of all DRH social media initiatives including FacebookLinkedInetc.Write and review web-based marketing content to ensure correct grammaraccurate information and an engaging active toneCompose and develop SEO-friendly content for the company websiteUse Google Analytics to maintain and report on site’s overall domain and individual market reports
Tools & Platforms
FacebookLinkedInGoogle Analyticsemail marketing platformGoogle Analytics
Required Skills
FacebookLinkedInsocial media initiativescontent approvalSEO-friendly contentsearch engine optimization (SEO)search engine marketing (SEM)email marketingemail analyticsGoogle Analyticsweb-based marketing contentweb analyticsgraphic designcampaign planningtarget audience determinationvideo productionCRM databasesdata integrity evaluationprocess improvementstrain division usersvideo pre-production
Hard Skills
FacebookLinkedInsocial media initiativescontent approvalcontent managementweb-based marketing contentSEO-friendly contentsearch engine optimization (SEO)search engine marketing (SEM)email campaignsemail analyticsGoogle Analyticscampaign planningtarget audience determinationCRM databasescustomer relationship management (CRM)data integrity evaluationprocess improvement recommendationsvideo productionvideo pre-productiongrammaraccurate information writingactive tone writinggraphic designweb analytics
Soft Skills
professional and ethical mannerability to work overtimeanalysisfeedback and analysis to managementstaying up-to-dateengaging communication style
Keywords for Your Resume
Digital Marketing Specialist-BLDsocial media initiativesFacebookLinkedInemail marketingemail analyticsGoogle AnalyticsSEO-friendly contentsearch engine optimization (SEO)search engine marketing (SEM)web-based marketing contentcontent approvalweb analyticsgraphic designcampaignstarget audienceemail campaignsvideo productionvideo pre-productionCRM databasesdata integrityprocess improvementstrain division userstrain new sales personnelDRH division CRM databasesDigital Marketing
Deal Breakers
Must be able to write and review web-based marketing content with correct grammar and accurate information, Must demonstrate use of Google Analytics for reporting and domain/site performance metrics, Must be able to manage social media initiatives including Facebook and LinkedIn
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