Position Details

Type Full-Time

Experience mid

Exp. Years at least 2 years

Education Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Category Marketing & Digital Marketing

About this role

Optimize YA’s digital presence through marketing automation, reporting, and website performance improvements. Own measurement and attribution standards, coordinate SEO/SEM, and support lead management and digital publishing across key platforms.

Key Responsibilities

Monitor and analyze performance across Google Analytics, Google Ads, HubSpot and similar tools
Implement tracking and attribution standards (UTM parameters, campaign naming conventions, Google Tag Manager)
Coordinate SEO/SEM efforts and keyword strategy
Execute marketing automation and lead management in HubSpot with email campaigns and segmentation
Support web publishing and CMS management (WordPress) while maintaining accessibility (WCAG)

Technical Overview

Track and analyze performance using Google Analytics, Google Ads, and HubSpot, while implementing UTM parameters, campaign naming conventions, and Google Tag Manager for consistent reporting. Support marketing automation and lead workflows, and manage web publishing via WordPress; may include basic front-end familiarity (HTML/CSS) and accessibility alignment to WCAG.

Ideal Candidate

The ideal candidate is a marketing professional with at least 2 years of hands-on experience in digital marketing and web analytics, with strong command of SEO, paid search (Google Ads), and performance reporting. They have practical experience with marketing automation and CRM/lead workflows using HubSpot and ideally Salesforce, plus proficiency implementing UTM tracking and Google Tag Manager. They are collaborative, proactive, and comfortable improving web publishing via WordPress while ensuring accessibility standards like WCAG.

Must-Have Skills

Google AnalyticsGoogle AdsHubSpotSearch Engine Optimization (SEO)Search Engine Marketing (SEM)marketing automationUTM parameterscampaign naming conventionsGoogle Tag Managerperformance reportingWordPressWeb Content Accessibility Guidelines (WCAG)

Nice-to-Have Skills

SalesforceSemrushLooker StudioHTMLCSS

Tools & Platforms

Google AnalyticsGoogle AdsHubSpotSemrushLooker StudioGoogle Tag ManagerSalesforceWordPressMicrosoft Excel

Required Skills

Google AnalyticsGoogle AdsHubSpotSEOSEMUTM parameterscampaign naming conventionsGoogle Tag Managermarketing automationemail campaignsSalesforce integrationdata hygieneWordPressHTMLCSSWCAGLooker StudioSemrushlanding pagesdigital ad copy

Hard Skills

Google AnalyticsGoogle AdsHubSpotSearch Engine Optimization (SEO)Search Engine Marketing (SEM)SEO best practiceskeyword strategyUTM parameterscampaign naming conventionsGoogle Tag Managertracking and attribution standardsmarketing automationemail campaignsnurture workflows in HubSpotsegmentation and list managementSalesforce integrationdata hygienedigital asset complianceweb publishingContent Management System (CMS) platformsWordPressHTMLCSSfront-end developmentaccessibility standardsWeb Content Accessibility Guidelines (WCAG)dashboard platforms (Looker Studio)Semrushreporting and performance reportingdigital marketing assetssocial medialanding pagesdigital ad copy

Soft Skills

proactive problem-solvingcontinuous learningcollaborationcross-functional teamworkstrong writing skillsstrong editing skillsorganizational skillsstrategic thinkingability to work with external agenciesability to contribute to special projectsmeasurable results focus

Industry & Role

Industry Media

Job Function Improve digital marketing performance and web analytics through measurement, automation, SEO/SEM, and web publishing improvements.

Role Subtype Marketing Operations Manager

Keywords for Your Resume

Digital Marketing & Web Analytics SpecialistDigital Marketing SpecialistWeb AnalyticsGoogle AnalyticsGoogle AdsHubSpotSearch Engine Optimization (SEO)Search Engine Marketing (SEM)UTM parameterscampaign naming conventionsGoogle Tag Managermarketing automationSalesforcedata hygieneSemrushLooker StudioWordPressCMSHTMLCSSWeb Content Accessibility Guidelines (WCAG)accessibility standardsemail campaigns

Deal Breakers

At least 2 years of hands-on work with SEO, paid search, and performance reporting, Must have proficiency with Google Tag Manager and UTM tracking implementation, Must have experience with marketing automation and HubSpot lead management

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