About this role
Digital Media Specialist is responsible for planning, buying, and reporting digital media campaigns to drive point-of-sale for Stanley Black & Decker brands across retail channels.
Key Responsibilities
- Plan and execute digital media campaigns
- Manage budgets
- Analyze results and optimize investments
- Partner with sales and brand teams
- Negotiate packages and pricing
Technical Overview
Experience managing PPC/SEM programs, programmatic display campaigns, and retail media platforms; budget ownership and ROI analysis; strong negotiation and cross-functional collaboration.
Must-Have Skills
Minimum 3+ years of pay-per-click (PPC) management experienceExperience with SEM campaignsprogrammatic displayand retail media platforms (CriteoPromote IQAmazon)Budget management and ability to analyze ROIStrong negotiation and communication skillsOpen and collaborative mindset in a matrixed organization
Nice-to-Have Skills
Experience with Stanley Black & Decker brands (DEWALTBLACK+DECKERCRAFTSMAN)Brand marketing experienceKnowledge of Ol (ROI) metrics
Tools & Platforms
CriteoPromote IQAmazon
Required Skills
pay-per-click (PPC) managementPPCSEMprogrammatic displayretail media platformsCriteoPromote IQAmazonbudget managementSEOROInegotiationcommunicationteamwork
Hard Skills
pay-per-click (PPC) managementPPCSEMprogrammatic displayretail media platformsCriteoPromote IQAmazonbudget managementSEOROInegotiationcommunicationteamwork
Soft Skills
strong negotiationinterpersonalverbal and written communicationcollaborationanalytical thinking
Keywords for Your Resume
Digital Media Specialistremoteppcpay-per-clicksem campaignsprogrammatic displayretail media platformscriteopromote iqamazonbudget managementseoroinegotiationcommunicationteamworkPPCSEMCriteoPromote IQAmazon
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