✦ Luna Orbit — Data & Analytics

Director, Audience Activation and Platform

at Marriott International

📍 Bethesda, MD, United States Hybrid Posted April 11, 2026
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Position Details

Type Not Specified
Experience executive
Exp. Years 8+ years
Education 4-year degree from an accredited university Business Administration, Hospitality Management, or related major
Category Data & Analytics

About this role

This Director role leads omni-channel, data-driven audience activations at Marriott. It combines audience strategy with platform ownership to create, govern, and operationalize enterprise audiences and enable activation across Marketing and Service touchpoints.

Key Responsibilities

  • Serve as primary business owner for customer audience activation platforms (Customer Data Platform, Audience Manager, LiveRamp, Google Analytics)
  • Manage and prioritize the audience platform backlog including data enhancements and feature enhancements
  • Define governance and usage model for democratization, scalability, and experimentation
  • Operationalize key audiences in a privacy-compliant manner and coordinate downstream activation
  • Lead cross-functional collaboration across Data, Digital, Global Technology, and marketing/service stakeholders

Technical Overview

You will own and administer enterprise audience activation platforms and capabilities, including Customer Data Platform (CDP), Audience Manager, LiveRamp, and Google Analytics. The role requires privacy-compliant audience creation/distribution and governance models to support scalability and experimentation.

Ideal Candidate

The ideal candidate is an experienced director-level leader with 8+ years of strategic and analytically oriented experience in data activation and audience strategy. They have hands-on experience standing up and managing Customer Data Platforms (CDP)—preferably Real-Time CDP and Adobe Experience Platform—along with strong knowledge of audience/CRM functions in consumer-led businesses. They excel at unifying strategy with platform operations to deliver privacy-compliant omni-channel activations.

Must-Have Skills

8+ years of professional experience in strategic and analytically/data-oriented positionsExperience standing-up and managing Customer Data Platforms (CDP)preferably Real-Time CDP and Adobe Experience PlatformExperience with dataaudienceand CRM functions within a large consumer-led businessProven skill in leading and influencing across multiple functional organizations (e.g.ITGlobalMarketing)Demonstrated experience and success leading with influence across a highly-matrixedcross functional organization4-year degree from an accredited university Business AdministrationHospitality Managementor related major

Nice-to-Have Skills

Experience with audience operations unifying strategy and distribution/operations of audiencesExperience with omni-channel and data-driven experience activationsExperience with Customer Data Platform governance and usage model democratizationExperience with Audience Manager

Tools & Platforms

Customer Data Platforms (CDP)Real-Time CDPAdobe Experience PlatformAudience ManagerLiveRampGoogle Analytics

Required Skills

Customer Data Platforms (CDP)Real-Time CDPAdobe Experience PlatformAudience ManagerLiveRampGoogle AnalyticsCRMprivacy-compliant audience creationgovernancescalabilityexperimentationomni-channel activationscross-functional leadership

Hard Skills

Customer Data Platforms (CDP)Real-Time CDPAdobe Experience Platformaudience strategycustomer-centric audience strategydata provisioningcustomer attributessignalsCustomer Data PlatformAudience ManagerLiveRampGoogle Analyticsgovernancescalabilityexperimentationprivacy-compliantomni-channel activationsMarketing and Service touchpointsdata enhancementsplatform backlog

Soft Skills

natural leaderleading with influencecross-functional leadershipmatrixed organization leadershipstakeholder collaborationcommunicationideationstrategy to executionprioritization

Industry & Role

Industry SaaS
Job Function Direct enterprise audience activation strategy and platform operations
Role Subtype Data Analyst
Tech Domains Adobe Experience Platform, SharePoint, Power BI, Tableau, Google Cloud Platform, Cybersecurity, Amazon Web Services, Azure, Kubernetes, Active Directory

Keywords for Your Resume

DirectorAudience Activation and PlatformAudience Activationomni-channeldata-drivencustomer-centric audience strategyData Activation and Audience StrategyCustomer Data Platform (CDP)Real-Time CDPAdobe Experience PlatformAudience ManagerLiveRampGoogle AnalyticsCRMmarketing and service touchpointsprivacy-compliantgovernance and usage modelplatform backlogscalabilityexperimentationcross-functional organizationsITGlobalMarketinghighly-matrixedcross functional

Deal Breakers

Must have 8+ years of professional experience in strategic and analytically/data-oriented positions, Must have experience standing-up and managing Customer Data Platforms (CDP), preferably Real-Time CDP and Adobe Experience Platform, Must have experience with data, audience, and CRM functions within a large consumer-led business, Must meet the stated required degree requirement

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