✦ Luna Orbit — Product Management

Director, Business Lead, At Work

at SoFi

📍 UT - Cottonwood Heights; CA - San Francisco; TX - Frisco; NY - New York City Remote Posted March 08, 2026
Type Full-Time
Experience lead
Exp. Years 10+ years
Education Not specified
Category Product Management

This role involves leading SoFi's employer-channel growth strategy, managing P&L, building partnerships, and scaling financial wellness and employee benefit solutions.

  • Drive P&L & Strategic Growth
  • Build and lead sales teams
  • Partner with engineering and product teams
  • Develop employer benefit solutions
  • Identify and manage third-party partnerships

The role requires strategic planning, data analytics, partnership management, and experience with financial wellness products and B2B2C sales strategies.

The ideal candidate is a senior business leader with over 10 years of experience managing business units, P&L responsibility, and driving growth through strategic partnerships and data analytics. They excel in cross-functional leadership and scaling financial wellness solutions.

Business Unit LeadershipP&L ResponsibilityStrategic GrowthPartnership ManagementData-Driven Decision Making
Sales StrategyEmployer BenefitsFinancial ProductsEmployee EngagementEcosystem Development
CRMData Analytics PlatformsSales & Marketing Tools
Business Unit LeadershipP&L ManagementFinancial WellnessEmployer BenefitsB2B2C SalesPartnership DevelopmentData AnalyticsMarket PenetrationStrategic PlanningLeadership
Business Unit LeadershipP&L ManagementProduct RoadmapEmployer BenefitsFinancial WellnessB2B2C SalesPartnership DevelopmentData AnalyticsMarket PenetrationStrategic Planning
LeadershipStrategic ThinkingTeam BuildingCross-functional CollaborationCommunicationNegotiation
Industry Fintech
Job Function Lead employer-channel growth and strategic partnership development for financial wellness solutions
Business Unit LeadershipP&L ManagementFinancial WellnessEmployer BenefitsB2B2C SalesPartnership DevelopmentData AnalyticsMarket PenetrationStrategic PlanningTeam BuildingCross-functional CollaborationLeadershipGrowth StrategyCustomer Engagement

Less than 10 years of leadership experience, No background in financial wellness or employer benefits, Lack of P&L management experience, Inability to lead cross-functional teams, No experience in B2B2C sales

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