Position Details

Salary $158K – $253K USD / year

Type Full-Time

Experience mid

Exp. Years 8+ years

Education Not specified

Category Marketing & Digital Marketing

About this role

This role involves leading field marketing initiatives to generate demand and build pipelines for SaaS products. The focus is on campaign management, customer retention, and leveraging AI and data analytics to optimize marketing strategies.

Key Responsibilities

Develop marketing strategies
Lead campaign planning and execution
Build and manage marketing team
Collaborate across functions
Use data analytics for decision making

Technical Overview

The role requires expertise in demand-oriented marketing, campaign management across multiple platforms, and familiarity with AI tools. No specific technical stack is detailed.

Ideal Candidate

The ideal candidate is a strategic and creative marketing leader with over 8 years of experience in demand-oriented SaaS marketing. They excel in campaign management, team building, and leveraging data and AI to optimize marketing efforts, with a focus on building pipelines and customer engagement.

Must-Have Skills

8+ years of experience in integrateddemand-oriented marketingexperience in SaaS technology organizationcampaign management across multiple platformsproject management skillsability to build teamsrelationship building

Nice-to-Have Skills

experience with AI in marketingcreative campaign designdata analyticscustomer retention strategies

Tools & Platforms

multiple marketing platforms

Required Skills

demand-oriented marketingcampaign managementcustomer segmentationanalyticsprogram managementAIcross-functional collaborationbudget management

Hard Skills

demand-oriented marketingcampaign managementcustomer segmentationanalyticsprogram managementAIcross-functional collaborationbudget management

Soft Skills

creativityleadershipteam buildingcollaborationcommunicationstrategic thinkingproblem-solving

Industry & Role

Industry SaaS / Technology

Job Function Field marketing leadership and demand generation in SaaS

Role Subtype Director, Field Marketing

Tech Domains Microsoft 365

Keywords for Your Resume

field marketingdemand generationcampaign managementcustomer expansionretentioncross-functional collaborationanalyticsbudget managementSaaSdigital marketingcampaign optimizationAI in marketingteam leadershipproject managementcustomer engagementstrategic marketingprogram managementcreative marketingremoteAI

Deal Breakers

Less than 8 years of marketing experience, No SaaS marketing background, Lack of team leadership experience

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