✦ Luna Orbit — Marketing & Digital Marketing

Director, Lifecycle Marketing

at Progyny

📍 Remote, US Remote 💰 $100K – $120K USD / year Posted March 17, 2026
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Position Details

Salary $100K – $120K USD / year
Type Not Specified
Experience mid
Exp. Years 8+ years
Education Not specified
Category Marketing & Digital Marketing

About this role

This role involves leading lifecycle marketing initiatives to enhance member engagement and conversion in a healthcare benefits platform, utilizing multichannel campaigns and data analysis.

Key Responsibilities

  • Drive member engagement
  • Develop lifecycle programs
  • Optimize campaigns
  • Analyze member data
  • Collaborate with product and analytics teams

Technical Overview

The position requires expertise in CRM, marketing automation tools, data analysis, and multichannel campaign management within healthcare or digital health environments.

Ideal Candidate

The ideal candidate is a senior marketing professional with over 8 years of experience in lifecycle, CRM, or retention marketing, preferably within healthcare or digital health sectors. They excel in data-driven campaign management, multichannel strategies, and have a proven track record of improving member engagement and conversion.

Must-Have Skills

8+ years in lifecycleCRMor retention marketingExperience with healthcare or digital healthProven success in improving engagement metricsHands-on with marketing tools (e.g.BrazeHubSpotSalesforce Marketing Cloud)Data analysis and campaign optimization

Nice-to-Have Skills

Building enrollment journeysHealthcare engagement funnelsA/B testingBehavioral marketingContent creation

Tools & Platforms

BrazeIterableHubSpotSalesforce Marketing CloudLookerTableauGA4

Required Skills

Lifecycle MarketingCRMEmail MarketingSMSPush NotificationsData AnalysisA/B TestingCampaign OptimizationMarketing AutomationAnalytics Platforms

Hard Skills

Lifecycle MarketingCRMEmail MarketingSMSPush NotificationsData AnalysisA/B TestingCampaign OptimizationMarketing AutomationAnalytics Platforms

Soft Skills

Strategic ThinkingCreativityData-Driven Decision MakingCollaborationCommunicationProject ManagementEmpathyStorytelling

Industry & Role

Industry Healthcare & Benefits
Job Function Lead healthcare member lifecycle marketing and engagement strategies
Role Subtype Customer Success & Support

Keywords for Your Resume

lifecycle marketingCRMemail marketingSMSpush notificationsdata analysisA/B testingcampaign optimizationmarketing automationhealthcare marketingdigital healthengagement metricscustomer retentionmultichannel campaignshealthcare benefitsmember engagementhealthcare marketing toolsbehavioral marketingstorytellinghealthcare industryhealthcare

Deal Breakers

Less than 8 years of relevant experience, No healthcare or digital health experience, Lack of experience with marketing automation tools, No proven success in engagement metrics

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