✦ Luna Orbit — Marketing & Digital Marketing

Director, MarTech Inbound/Outbound & CRM

at USAA

📍 Tampa Campus Onsite 💰 $143K – $257K USD / year Posted March 27, 2026
Apply Now → ← Browse All Jobs

Position Details

Salary $143K – $257K USD / year
Type Full-Time
Experience lead
Exp. Years Not specified
Education Not specified
Category Marketing & Digital Marketing

About this role

This role involves leading the transformation of inbound and outbound marketing capabilities, managing CRM platforms, and driving customer engagement through omnichannel strategies.

Key Responsibilities

  • Lead marketing technology initiatives
  • Manage CRM platforms
  • Design omnichannel marketing strategies
  • Implement marketing automation
  • Drive customer engagement

Technical Overview

The technical environment includes CRM systems like Salesforce Marketing Cloud and Adobe Campaign, marketing automation tools, and outbound communication channels such as email, SMS, and call outreach.

Ideal Candidate

The ideal candidate is a senior marketing technology leader with extensive experience managing CRM platforms like Salesforce Marketing Cloud and Adobe Campaign. They excel in omnichannel marketing strategies, data-driven campaigns, and leading marketing automation initiatives.

Must-Have Skills

Experience managing CRM platformsKnowledge of marketing automation toolsData-driven marketing strategiesExperience with emailSMScall outreachLeadership in marketing technology

Nice-to-Have Skills

Adobe CampaignSalesforce Marketing CloudOmnichannel marketing tools

Tools & Platforms

Adobe CampaignSalesforce Marketing Cloud

Required Skills

CRM systemsAdobe CampaignSalesforce Marketing Cloudoutbound channel toolsemail marketingSMS marketingcall outreachdata-driven marketingcustomer engagementomnichannel marketing

Hard Skills

CRM systemsAdobe CampaignSalesforce Marketing CloudOutbound channel toolsEmail marketingSMS marketingCall outreachData-driven marketingCustomer engagementOmnichannel marketing

Soft Skills

LeadershipStrategic thinkingCommunicationMentoringInnovation

Industry & Role

Industry Financial Services / Insurance
Job Function Lead marketing technology and CRM strategy for customer engagement
Role Subtype Director, Marketing
Tech Domains Salesforce Marketing Cloud, Adobe Campaign

Keywords for Your Resume

crm systemsadobe campaignsalesforce marketing cloudoutbound channel toolsemail marketingsms marketingcall outreachdata-driven marketingcustomer engagementomnichannel marketingmarketing automationleadershipstrategic thinkingcommunicationmentoringinnovation

Deal Breakers

Lack of experience with CRM platforms, No leadership experience in marketing tech, No familiarity with marketing automation tools, Location outside Tampa without willingness to relocate

Apply for this Position →

Get matched to jobs like this

Luna finds roles that fit your skills and career goals — no endless scrolling required.

Create a Free Profile