Position Details
About this role
This role involves leading T-Mobile's paid media strategy across channels to drive customer acquisition, brand impact, and business performance. The director will oversee large media investments, optimize campaigns, and collaborate with cross-functional teams.
Key Responsibilities
- Define and lead media strategy
- Manage $1B+ media investment
- Optimize media campaigns
- Collaborate with marketing and analytics teams
- Influence executive investment decisions
Technical Overview
The role requires expertise in media planning, analytics, ROI measurement, and data-driven optimization. Familiarity with MMM and advanced data sets is preferred.
Ideal Candidate
The ideal candidate is a senior marketing strategist with extensive experience in paid media, media planning, and analytics. They possess strong leadership skills, financial discipline, and the ability to influence executive decisions to drive enterprise growth.
Must-Have Skills
Nice-to-Have Skills
Tools & Platforms
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
Lack of paid media experience, No leadership experience, Inability to analyze data effectively
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