Position Details
About this role
This leadership role involves managing earned media strategies, pitching stories, and building relationships with journalists to promote animal welfare campaigns.
Key Responsibilities
- Monitor news opportunities
- Pitch stories and develop press releases
- Build media relationships
- Organize online press events
- Secure story placements
Technical Overview
Focus on media relations, press release development, online press conference organization, and media monitoring within a nonprofit advocacy context.
Ideal Candidate
The ideal candidate is a senior media relations professional with over 5 years of experience in advocacy, journalism, or PR, skilled in story pitching, press release writing, and building media relationships. They are entrepreneurial, strategic, and adept at securing media coverage for organizational campaigns.
Must-Have Skills
Nice-to-Have Skills
Tools & Platforms
Required Skills
Hard Skills
Soft Skills
Industry & Role
Keywords for Your Resume
Deal Breakers
Lack of experience in media relations or story pitching, No background in advocacy or nonprofit communications, Unable to work remotely in US, Insufficient media outreach skills
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